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Do high brand equity and very high brand equity require different conditions? : an empirical study using fsQCA
Torres, Pedro M.; Augusto, Mário Gomes; Godinho, Pedro - In: International journal of economics and business research 16 (2018) 2, pp. 263-279
Persistent link: https://www.econbiz.de/10011990595
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Predicting high consumer-brand identification and high repurchase : necessary and sufficient conditions
Torres, Pedro M.; Augusto, Mário Gomes; Godinho, Pedro - In: Journal of business research : JBR 79 (2017), pp. 52-65
Persistent link: https://www.econbiz.de/10011745132
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Building customers' resilience to negative information in the airline industry
Augusto, Mário Gomes; Godinho, Pedro; Torres, Pedro M. - In: Journal of retailing and consumer services 50 (2019), pp. 235-248
Persistent link: https://www.econbiz.de/10012114157