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A marketing paradigm for successful lean implementation
Sawhney, Rapinder; Lee, Tzong-ru; Wu, Hsiao-chen; Chen, … - In: International journal of logistics economics and … 1 (2007/08) 3/4, pp. 282-297
Persistent link: https://www.econbiz.de/10003837372
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Typology of life insurance consumers : a Q-methodological study
Chen, Shiou-Yu - In: International journal of revenue management : IJRM 10 (2017/2018) 2, pp. 120-134
Persistent link: https://www.econbiz.de/10011887462
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Identifying types of stores in commercial zones and their marketing strategies
Singhavolakul, Naiyarat; Lee, Tzong-ru; Sinnarong, Nirote - In: International journal of enterprise network management 4 (2010) 3, pp. 275-301
Persistent link: https://www.econbiz.de/10009269637
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Managing the positive and negative characteristics of enterprise microblog to attract user to take action through the perspective of behavioural response
Lee, Tzong-ru; Lin, Jiun-hung; Liao, Liaw Wan-chin; … - In: International journal of management & enterprise … 12 (2012) 4/5/6, pp. 363-384
Persistent link: https://www.econbiz.de/10010394159
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Promotion of economic animal welfare by market force : a case study
Lee, Tzong-ru; Lin, Chien-Hui; Dadura, Anieszka M.; … - In: International journal of business innovation and research 6 (2012) 3, pp. 302-321
Persistent link: https://www.econbiz.de/10009551659
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Rice-buying behavior of Chinese people in mainland China, Hong Kong, Singapore, and Canada
Lee, Tzong-ru; Hsiao, Hsin-I; Hsu, Min Chih; Ganesh, K. - In: Journal of food products marketing 21 (2015) 2, pp. 193-212
Persistent link: https://www.econbiz.de/10011432158
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Key factors affecting customers' willingness to use mobile coupons in a restaurant setting
Lee, Tzong-ru; Chen, Chin-yao; Hilletofth, Per; Hsu, … - In: International journal of management & enterprise … 13 (2014) 3/4, pp. 248-260
Persistent link: https://www.econbiz.de/10011387708
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Developing a comprehensive brand evaluation system with the support of TRIZ to formulate brand strategies
Lee, Tzong-ru; Choy, K. L.; Hsu, Min Chih; Cassia, Fabio - In: International journal of business excellence 11 (2017) 1, pp. 38-57
Persistent link: https://www.econbiz.de/10011710580