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~subject:"Consumer behaviour"
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Green marketing' functions in...
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Consumer behaviour
Konsumentenverhalten
70
Fashion
43
Mode
40
Brand management
34
Markenführung
33
Luxury goods
32
Luxusgüter
32
Brand
28
Markenartikel
27
Brand image
22
South Korea
21
Südkorea
21
Markenimage
20
Beziehungsmarketing
17
Relationship marketing
17
Textile distribution
17
Textilhandel
17
Customer value
16
Kundenwert
16
Social Web
15
Social web
15
Clothing industry
13
Internet marketing
13
Marketing management
13
Marketingmanagement
13
Online-Marketing
13
Bekleidungsindustrie
12
Advertising effects
10
Sustainability
10
Werbewirkung
10
Advertising
8
China
8
Nachhaltige Entwicklung
8
Nachhaltigkeit
8
Sustainable development
8
Marketing
7
Werbung
7
Customer equity
6
Japan
6
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Undetermined
45
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Article
65
Book / Working Paper
7
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Article in journal
61
Aufsatz in Zeitschrift
61
research-article
2
Aufsatz im Buch
1
Aufsatzsammlung
1
Book section
1
Collection of articles of several authors
1
Conference paper
1
Konferenzbeitrag
1
Sammelwerk
1
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Language
All
English
72
Author
All
Ko, Eunju
66
Seo, Yuri
9
Kim, Eun Young
6
Chun, Eunha
5
Han, Jinghe
5
Kim, Kyung Hoon
5
Woodside, Arch G.
5
Kim, Sang Jin
4
Megehee, Carol M.
4
Septianto, Felix
4
Chae, Heeju
3
Cho, Minjung
3
Jung, Jaesuk
3
Mattila, Pekka
3
Sung, Heewon
3
Yu, Jihye
3
Aiello, Gaetano
2
Choi, Dayeon
2
Conroy, Denise
2
Hong, Dayun
2
Jeong, Dayun
2
Jiang, Qi
2
Kim, Angella J.
2
Kim, Yohan
2
Knight, Dee K.
2
Lee, Jieun
2
Lee, Joosung
2
Pang, Wonbae
2
Taylor, Charles Raymond
2
Taylor, Charles Robert
2
Whang, Haesung
2
Young Kim, Eun
2
Yun, Sunyoung
2
Zhang, Hao
2
Borenstein, Benjamin E.
1
Choi, Eunha
1
Choi, Hanah
1
Choi, Hyeonyoung
1
Costello, John P.
1
Do, Boram
1
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Journal of business research : JBR
23
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
14
Asia Pacific journal of marketing and logistics
7
International journal of advertising : the review of marketing communications
4
International journal of advertising : the quarterly review of marketing communications
3
Cross-cultural buyer behavior
2
Journal of global fashion marketing : JGfM
2
Advances in culture, tourism and hospitality research
1
Emerald insight
1
European Journal of Marketing
1
International journal of consumer studies
1
International marketing : emerging markets
1
International marketing review
1
Journal of Fashion Marketing and Management: An International Journal
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of fashion marketing and management
1
Journal of global marketing
1
Luxury fashion and culture
1
Psychology & marketing
1
Social and environmental issues in advertising
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
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ECONIS (ZBW)
70
Other ZBW resources
2
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1
Green marketing' functions in building corporate image in the retail setting
Ko, Eunju
;
Hwang, Yoo Kyung
;
Kim, Eun Young
- In:
Journal of business research : JBR
66
(
2013
)
10
,
pp. 1709-1715
Persistent link: https://www.econbiz.de/10009772387
Saved in:
2
Modeling consumer adoption of mobile shopping for fashion products in Korea
Ko, Eunju
;
Kim, Eun Young
;
Lee, Eun Kyung
- In:
Psychology & marketing
26
(
2009
)
7
,
pp. 669-687
Persistent link: https://www.econbiz.de/10003874132
Saved in:
3
The role of perceived consumer effectiveness and motivational attitude on socially responsible purchasing behavior in South Korea
Wesley, Scarlett C.
;
Lee, Min-young
;
Kim, Eun Young
- In:
Journal of global marketing
25
(
2012
)
1
,
pp. 29-44
Persistent link: https://www.econbiz.de/10009617930
Saved in:
4
Apparel product attributes, web browsing, and e-impulse buying on shopping websites
Park, Eun Joo
;
Kim, Eun Young
;
Funches, Venessa Martin
; …
- In:
Journal of business research : JBR
65
(
2012
)
11
,
pp. 1583-1589
Persistent link: https://www.econbiz.de/10009681920
Saved in:
5
Marketing mix elements influencing brand attitude strength : Global vs. domestic SPA brands
Kim, Eun Young
;
Park, Kyungae
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
3
,
pp. 263-281
Persistent link: https://www.econbiz.de/10010408106
Saved in:
6
Japanese consumers' need for uniqueness : effects on brand perceptions and purchase intention
Knight, Dee K.
;
Kim, Eun Young
- In:
Journal of fashion marketing and management
11
(
2007
)
2
,
pp. 270-280
Persistent link: https://www.econbiz.de/10003472703
Saved in:
7
Impact of COVID-19 pandemic upon fashion consumer behavior : focus on mass and luxury products
Pang, Wonbae
;
Ko, Jisu
;
Kim, Sang Jin
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2149-2164
Persistent link: https://www.econbiz.de/10013552980
Saved in:
8
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
9
The metaverse experience in luxury brands
Jiang, Qi
;
Kim, Miyea
;
Ko, Eunju
;
Kim, Kyung Hoon
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2501-2520
Persistent link: https://www.econbiz.de/10014430263
Saved in:
10
The perceived value of digital fashion product and purchase intention : the mediating role of the flow experience in metaverse platforms
Park, Yeonseo
;
Ko, Eunju
;
Do, Boram
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2645-2665
Persistent link: https://www.econbiz.de/10014430272
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