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Stereotype threat in the marketplace : consumer anxiety and purchase intentions
Lee, Kyoungmi; Kim, Hakkyun; Vohs, Kathleen D. - In: Journal of consumer research : JCR ; an … 38 (2011/12) 2, pp. 343-357
Persistent link: https://www.econbiz.de/10009272161
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Will this trip really be exciting? : the role of incidental emotions in product evaluation
Kim, Hakkyun; Park, Kiwan; Schwarz, Norbert - In: Journal of consumer research : JCR ; an … 36 (2009/10) 6, pp. 983-991
Persistent link: https://www.econbiz.de/10003962956
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It has to be ME (not YOU) : the role of competitive message on the effectiveness of sales promotion
Yoon, Heeyoung; Chang, Dae Ryun; Lee, Kyoungmi - In: Journal of global scholars of marketing science : … 24 (2014) 3, pp. 339-349
Persistent link: https://www.econbiz.de/10010408195
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Sins of omission versus commission : cross-cultural differences in brand-switching due to dissatisfaction induced by individual versus group action and inaction
Ng, Sharon; Kim, Hakkyun; Rao, Akshay R. - In: Journal of consumer psychology : JCP : the official … 25 (2015) 1, pp. 89-100
Persistent link: https://www.econbiz.de/10010485546
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Consumer response to brand extensions: construal level as a moderator of the importance of perceived fit
Kim, Hakkyun; John, Deborah Roedder - In: Journal of consumer psychology : JCP : the official … 18 (2008) 2, pp. 116-126
Persistent link: https://www.econbiz.de/10003717543
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In distrust of merits : the negative effects of astroturfs on people's prosocial behaviors
Kang, Jungyun; Kim, Hyungsin; Chu, Hosang; Cho, Charles H. - In: International journal of advertising : the quarterly … 35 (2016) 1, pp. 135-148
Persistent link: https://www.econbiz.de/10011547973
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A cross-national investigation on how ethical consumers build loyalty toward fair trade brands
Kim, Gwang-suk; Lee, Grace Y.; Park, Kiwan - In: Journal of business ethics : JOBE 96 (2010) 4, pp. 589-611
Persistent link: https://www.econbiz.de/10008698290
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When and why temporal distance matters : the case for goal-directed future consumption
Park, Kiwan - 2004
Persistent link: https://www.econbiz.de/10003778054
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The effect of the dispersion of review ratings on evaluations of hedonic versus utilitarian products
Chu, Wujin; Roh, Minjung; Park, Kiwan - In: International journal of electronic commerce : IJEC 19 (2014/2015) 2, pp. 95-125
Persistent link: https://www.econbiz.de/10011433897
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Do we always adopt Facebook friends' eWOM postings? : the role of social identity and threat
Kim, Yaeri; Park, Yookyung; Lee, Youseok; Park, Kiwan - In: International journal of advertising : the quarterly … 37 (2018) 1, pp. 86-104
Persistent link: https://www.econbiz.de/10011859219