Narrow search
Showing 1 - 10 of 10
Cover Image
Understanding customer participation in CSR activities : the impact of perceptions of CSR, affective commitment, brand equity, and corporate reputation
Kim, Yeonshin; Hur, Won-Moo; Lee, Luri - In: Journal of retailing and consumer services 75 (2023), pp. 1-10
Persistent link: https://www.econbiz.de/10014371801
Cover Image
Assessing the effects of perceived value and satisfaction on customer loyalty : a "green" perspective
Hur, Won-moo; Kim, Yeonshin; Park, Kyungdo - In: Corporate social responsibility and environmental management 20 (2013) 3, pp. 146-156
Persistent link: https://www.econbiz.de/10009761157
Cover Image
The moderating role of Hofstede's cultural dimensions in the customer-brand relationship in China and India
Hur, Won-moo; Kang, Seongho; Kim, Minsung - In: Cross cultural management : an international journal 22 (2015) 3, pp. 487-508
Persistent link: https://www.econbiz.de/10011312552
Cover Image
The effect of customer incivility on service employees' customer orientation through double-mediation of surface acting and emotional exhaustion
Hur, Won-Moo; Moon, Tae Won; Han, Su-Jin - In: Journal of service theory and practice : JSTP 25 (2015) 4, pp. 394-413
Persistent link: https://www.econbiz.de/10011400716
Cover Image
How does culture improve consumer engagement in CSR initiatives? : the mediating role of motivational attributions
Hur, Won-Moo; Kim, Yeonshin - In: Corporate social responsibility and environmental management 24 (2017) 6, pp. 620-633
Persistent link: https://www.econbiz.de/10011890770
Cover Image
Impact of managerial control on the relationship between customer incivility and frontline employees' up-selling behavior
Hur, Won-Moo; Moon, Tae Won; Kim, Minsung - In: Service business 15 (2021) 4, pp. 639-665
Persistent link: https://www.econbiz.de/10012794103
Cover Image
When does customer CSR perception lead to customer extra-role behaviors? : the roles of customer spirituality and emotional brand attachment
Hur, Won-Moo; Moon, Tae Won; Kim, Hanna - In: The journal of asset management 27 (2020) 4, pp. 421-437
Persistent link: https://www.econbiz.de/10012298813
Cover Image
How do customers' perceptions of corporate social responsibility contribute to sustainable customer citizenship behaviors? : the mediating mechanisms of corporate brand pride and self-brand connection
Jung, Chang Mo; Hur, Won-Moo - In: Corporate social responsibility and environmental management 29 (2022) 5, pp. 1676-1688
Persistent link: https://www.econbiz.de/10013407038
Cover Image
How does corporate hypocrisy reduce customer co-creation behaviors? : moderated mediation analysis of corporate reputation and self-brand connection
Jung, Chang Mo; Hur, Won-Moo - In: International journal of bank marketing 42 (2024) 2, pp. 205-225
Persistent link: https://www.econbiz.de/10014521082
Cover Image
Customer showrooming behavior, customer orientation, and emotional labor : sales control as a moderator
Park, Hyewon; Hur, Won-Moo - In: Journal of retailing and consumer services 72 (2023), pp. 1-10
Persistent link: https://www.econbiz.de/10014252735