Narrow search
Showing 1 - 10 of 32
Cover Image
Customers' willingness to disclose personal information throughout the customer purchase journey in retailing : the role of perceived warmth
Aiello, Gaetano; Donvito, Raffaele; Acuti, Diletta; … - In: Journal of retailing 96 (2020) 4, pp. 490-506
Persistent link: https://www.econbiz.de/10012495486
Cover Image
The effects of QR delivered content on perceived product value
Acuti, Diletta; Vocino, Andrea; Mazzoli, Valentina; … - In: Journal of strategic marketing 30 (2022) 5, pp. 510-532
Persistent link: https://www.econbiz.de/10013370893
Cover Image
"I wanna be sustainable, but I don't wanna show it!" : the effect of sustainability cues on young adult consumers' preferences
Fani, Virginia; Mazzoli, Valentina; Acuti, Diletta - In: Business strategy and the environment 32 (2023) 6, pp. 3344-3358
Persistent link: https://www.econbiz.de/10014369786
Cover Image
Standing for politics : what consequences for brands?
Grazzini, Laura; Acuti, Diletta; Mazzoli, Valentina; … - In: Italian journal of marketing : ITJM 2020 (2020) 1, pp. 49-65
Persistent link: https://www.econbiz.de/10012237292
Cover Image
Brand engagement into self-concept and culture : a literature review for a future research agenda
Nechaeva, Olga; Mazzoli, Valentina; Donvito, Raffaele - In: The journal of brand management : an international journal 30 (2023) 5, pp. 414-431
Persistent link: https://www.econbiz.de/10014372595
Cover Image
Brand transgressions in advertising related to diversity, equity and inclusion : implications for consumer–brand relationships
Mazzoli, Valentina; Donvito, Raffaele; Zarantonello, Lia - In: The journal of product & brand management 33 (2024) 5, pp. 516-532
Persistent link: https://www.econbiz.de/10015165157
Cover Image
How sustainability shapes consumer preferences on special occasions
Dasmi, Costanza; Diletta, Acuti; Mazzoli, Valentina; … - 2024
Persistent link: https://www.econbiz.de/10015339348
Cover Image
I, chatbot! : the impact of anthropomorphism and gaze direction on willingness to disclose personal information and behavioral intentions
Pizzi, Gabriele; Vannucci, Virginia; Mazzoli, Valentina; … - In: Psychology & marketing 40 (2023) 7, pp. 1372-1387
Persistent link: https://www.econbiz.de/10014291927
Cover Image
Why fashion brands enter the metaverse : exploring the motivations of fast fashion and luxury fashion brands
Kniazeva, Maria; Aiello, Gaetano; Dasmi, Costanza; … - In: Journal of global fashion marketing : JGfM 15 (2024) 1, pp. 62-89
Persistent link: https://www.econbiz.de/10014529954
Cover Image
Fashion and the metaverse : implications for consumers and firms
Donvito, Raffaele; Acuti, Diletta; Song, Sanga - In: Journal of global fashion marketing : JGfM 15 (2024) 1, pp. 1-5
Persistent link: https://www.econbiz.de/10014529893