Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Consumer behaviour"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Inverting the global innovatio...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
Deutschland
52
Theorie
49
Theory
48
Germany
39
Konsumentenverhalten
24
Estimation
21
Schätzung
21
Innovation
19
USA
17
Innovation management
16
Innovationsmanagement
16
United States
16
Welt
16
World
15
EU countries
12
EU-Staaten
12
Experiment
12
New product development
12
Produktentwicklung
12
Multinationales Unternehmen
11
Unternehmensbesteuerung
11
Unternehmenserfolg
11
Beziehungsmarketing
10
Business start-up
10
Corporate taxation
10
Firm performance
10
Relationship marketing
10
Transnational corporation
10
Universität Mannheim
10
Unternehmensgründung
10
Anlageverhalten
9
Behavioural finance
9
Marketingmanagement
9
Corporate disclosure
8
Impact assessment
8
Marketing management
8
Preismanagement
8
Pricing strategy
8
Unternehmen
8
more ...
less ...
Online availability
All
Free
6
Undetermined
5
Type of publication
All
Book / Working Paper
17
Article
7
Type of publication (narrower categories)
All
Hochschulschrift
12
Graue Literatur
10
Non-commercial literature
10
Article in journal
6
Aufsatz in Zeitschrift
6
Arbeitspapier
3
Thesis
3
Working Paper
3
Aufsatzsammlung
2
Aufsatz im Buch
1
Book section
1
Collection of articles of several authors
1
Collection of articles written by one author
1
Sammelwerk
1
Sammlung
1
more ...
less ...
Language
All
English
19
German
5
Author
All
Kuester, Sabine
13
Schuhmacher, Monika C.
4
Feurer, Sven
3
Buys, Sebastian Alexander
2
Homburg, Christian
2
Janda, Sergej von
2
Konya-Baumbach, Elisa
2
Kraus, Florian
2
Barth, Madeline
1
Beutin, Nikolas
1
Borchers, Oliver
1
Epperson, Raphael
1
Gecer, Gökhan
1
Hanker, Anna-Lena
1
Henninger, Mirka
1
Heß, Silke
1
Heß, Silke C.
1
Hillebrand, Christina Maria
1
Hohberger, Simon
1
Imschloß, Monika
1
Klein, Katharina
1
Kuharev, Victoria
1
Lauer, Karin
1
Ludwig, Susanne
1
Meiser, Thorsten
1
Menon, Ajay
1
Momsen, Katharina
1
Orzen, Henrik
1
Polthier, Andreas
1
Reinartz, Dominik
1
Reinarzt, Dominik
1
Schmitt, Daniela
1
Schuhmacher, Monika
1
Schön, Cornelia
1
Shainesh, G.
1
Stahl, Florian
1
Stier, Martin
1
Wagner, Ulrich J.
1
more ...
less ...
Institution
All
Universität Mannheim
12
Springer Fachmedien Wiesbaden
1
Published in...
All
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of innovation management
1
Journal of business research : JBR
1
Journal of international marketing
1
Marketing : ZFP ; journal of research and management
1
Research
1
Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
1
Vielfalt und Einheit in der Marketingwissenschaft : ein Spannungsverhältnis ; Hans H. Bauer zum 60. Geburtstag
1
more ...
less ...
Source
All
ECONIS (ZBW)
24
Showing
1
-
10
of
24
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Do they see the signs? : organizational response behavior to customer complaint messages
Janda, Sergej von
;
Polthier, Andreas
;
Kuester, Sabine
- In:
Journal of business research : JBR
137
(
2021
),
pp. 116-127
Persistent link: https://www.econbiz.de/10012665696
Saved in:
2
Studying heterogeneity in the subsistence consumer market : a context-sensitive approach
Janda, Sergej von
;
Shainesh, G.
;
Hillebrand, Christina Maria
- In:
Journal of international marketing
29
(
2021
)
1
,
pp. 39-56
Persistent link: https://www.econbiz.de/10012484455
Saved in:
3
Mobile marketing : an empirical investigation of consumer perceptions and behaviors
Barth, Madeline
-
2021
Persistent link: https://www.econbiz.de/10012694712
Saved in:
4
Mining unstructured data for market insights : a study of representation learning and its value for marketing
Borchers, Oliver
-
2020
Persistent link: https://www.econbiz.de/10012392551
Saved in:
5
How to design international loyalty programs
Kuester, Sabine
;
Heß, Silke
;
Stier, Martin
-
2009
Persistent link: https://www.econbiz.de/10003932833
Saved in:
6
Customer confusion : wie Produktvielfalt dem Unternehmen schaden kann
Kuester, Sabine
;
Buys, Sebastian Alexander
-
2009
Persistent link: https://www.econbiz.de/10003932846
Saved in:
7
Wie verhindern Sie negative Kundenreaktionen bei Produkteliminationen? : die Rolle der Kommunikation im Produktlinienmanagement
Kuester, Sabine
;
Buys, Sebastian Alexander
;
Klein, Katharina
-
2011
Persistent link: https://www.econbiz.de/10009126376
Saved in:
8
Comparing the incomparable? : how consumers judge the price fairness of new products
Kuester, Sabine
;
Feurer, Sven
;
Schuhmacher, Monika C.
; …
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
3
,
pp. 272-283
Persistent link: https://www.econbiz.de/10011398540
Saved in:
9
Investigating antecedents and stage-specific effects of customer integration intensity on new product success
Schuhmacher, Monika C.
;
Kuester, Sabine
;
Hanker, Anna-Lena
- In:
International journal of innovation management
22
(
2018
)
4
,
pp. 1850032-1-36
Persistent link: https://www.econbiz.de/10011861624
Saved in:
10
Divide tariffs and prosper? : a focus on the role of need for cognition
Feurer, Sven
;
Schuhmacher, Monika C.
;
Kuester, Sabine
- In:
Marketing : ZFP ; journal of research and management
37
(
2015
)
2
,
pp. 101-108
Persistent link: https://www.econbiz.de/10011560950
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
