Studying heterogeneity in the subsistence consumer market : a context-sensitive approach

Sergej von Janda, G. Shainesh, and Christina Maria Hillebrand

Year of publication:	2021
Authors:	Janda, Sergej von ; Shainesh, G. ; Hillebrand, Christina Maria
Subject:	bottom of the pyramid \| international market segmentation \| multimethod \| subsistence consumers \| theory of consumption values \| Konsumentenverhalten \| Consumer behaviour \| Subsistenzwirtschaft \| Subsistence economy \| Konsumtheorie \| Consumption theory \| Marktsegmentierung \| Market segmentation \| Internationales Marketing \| International marketing \| Internationale Marktsegmentierung \| International market segmentation

Type of publication:	Article
Type of publication (narrower categories):	Aufsatz in Zeitschrift ; Article in journal
Language:	English
Other identifiers:	10.1177/1069031X20974326 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

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