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Effects of customer inoculation on artificial intelligence service failure
Meng, Lu; Chen, Jiuqi; Yang, Mengya; Wang, Yijie - In: International journal of contemporary hospitality management 37 (2025) 2, pp. 444-461
Persistent link: https://www.econbiz.de/10015210194
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Gift or donation? : increase the effectiveness of charitable solicitation through framing charitable giving as a gift
Wang, Xue Phyllis; Wang, Yijie; Jiang, Yuwei - In: Journal of marketing 87 (2023) 1, pp. 133-147
Persistent link: https://www.econbiz.de/10013474433
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Watching it motivates me to become stronger : virtual influencers' impact on consumer self-improvement product preferences
Meng, Lu; Bie, Yongyue; Yang, Mengya; Wang, Yijie - In: Journal of business research : JBR 178 (2024), pp. 1-12
Persistent link: https://www.econbiz.de/10014552120
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The overlapping effect : impact of product display on price-quality judgments
Meng, Lu; Fu, Tianhui; Duan, Shen; Wang, Yijie; Jiang, Yushi - In: Marketing letters : a journal of research in marketing 35 (2024) 1, pp. 107-128
Persistent link: https://www.econbiz.de/10015125156
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Do fake reviews promote consumers' purchase intention?
Song, Yang; Wang, Litong; Zhang, Zhiyuan; Hikkerova, Lubica - In: Journal of business research : JBR 164 (2023), pp. 1-13
Persistent link: https://www.econbiz.de/10014303829
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Exploring rural community place assessment through mobility and social media data in Fort Gaines, Georgia
Fernandez, Jessica; Song, Yang; Rezaeimalek, Shirin; … - In: Regional science policy and practice : RSPP 15 (2023) 2, pp. 425-446
Persistent link: https://www.econbiz.de/10014323105
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Construal level theory in advertising research : A systematic review and directions for future research
Saeed, Muhammad Rashid; Khan, Huda; Lee, Richard; … - In: Journal of business research : JBR 183 (2024), pp. 1-15
Persistent link: https://www.econbiz.de/10015144095
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Determinants of customer loyalty : the role of relational benefits in the context of customer club
Yu, Kevin; Yang, Song - In: Marketing in the socially-networked world : challenges …, (pp. 213-221). 2013
Persistent link: https://www.econbiz.de/10010191265
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Are all Chinese shoppers the same? : evidence of differences in values, decision making and shopping motivations between the Han majority and other minorities in China
Yang, Song; Ding, Shiqing; D'Alessandro, Steven - In: Journal of retailing and consumer services 44 (2018), pp. 24-34
Persistent link: https://www.econbiz.de/10011904307
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Antecedents of materialism in China : an intergenerational analysis
Yang, Song; Stening, Bruce W. - In: International journal of consumer studies 40 (2016) 6, pp. 701-711
Persistent link: https://www.econbiz.de/10011640343