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Persistent link: https://www.econbiz.de/10011709338

"You'll never tweet alone": managing sports brands through social media

Parganas, Petros; Anagrostopoulos, Christos; Chadwick, Simon - In: The journal of brand management : an international journal 22 (2015) 7, pp. 551-568

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Meanings and functions in Olympic consumption : a study of the Athens 2004 Olympic licensed products

Apostolopoulou, Artemisia; Papadimitriou, Dimitra; … - In: European Sport management quarterly : ESMQ 10 (2010) 4, pp. 485-507

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Sport event-sponsor fit and its effects on sponsor purchase intentions : a non-consumer perspective among athletes, volunteers and spectators

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Capturing the meanings of sport licensed products

Papadimitriou, Dimitra; Apostolopoulou, Artemisia - In: Journal of marketing communications 24 (2018) 5, pp. 433-449

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Event quality and loyalty among runners with different running involvement levels : the case of "The Alexander the Great" International Marathon

Alexandris, Kostantinos; Theodarakis, Nicholas; … - In: International journal of event and festival management 8 (2017) 3, pp. 292-307

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Examining the meanings and consumption of sport licensed products through team identification

Apostolopoulou, Artemisia; Papadimitriou, Dimitra - In: The journal of brand management : an international journal 25 (2018) 6, pp. 536-548

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Product meanings and consumer behavior in sport entertainment : the case of World Wrestling Entertainment (WWE)

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Does team identification of satellite fans influence brand-related sponsorship outcomes? : what we learned from Manchester United supporters in Malaysia

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Applying a communicating vessels framework to CSR value co-creation : empirical evidence from professional team sport organizations

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