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Driving green consumerism through strategic sustainability marketing

Farzana Quoquab (ed.); Ramayah T. (ed.); Jihad Mohammad (ed.) - 2018

"This book provides a broad research perspective on latest trends of consumerism, its effect and implications from developing country perspective. It aims to explore the opportunities and challenges that are associated with the changes in the world pertaining increased number of pollution and...

Persistent link: https://www.econbiz.de/10011672049

The effect of user-generated content quality on brand engagement : the mediating role of functional and emotional values

Jihad Mohammad; Farzana Quoquab; Ramayah T.; Main, … - In: Journal of electronic commerce research : JECR 21 (2020) 1, pp. 39-55

Persistent link: https://www.econbiz.de/10012295985

Driving green consumerism through strategic sustainability marketing

Farzana Quoquab (ed.); Ramayah T. (ed.); Jihad Mohammad (ed.) - 2018

Persistent link: https://www.econbiz.de/10012392946

Understanding Gen Z shoppers' interaction with customer-service robots : a cognitive-affective-normative perspective

Osakwe, Christian Nedu; Říha, David; Elgammal, Islam … - In: International journal of retail and distribution management 52 (2024) 13, pp. 103-120

Persistent link: https://www.econbiz.de/10015162579

Internet shopping acceptance : examining the influence of intrinsic versus extrinsic motivations

Mohd Suki, Norazah; Ramayah T.; Norbayah Mohd Suki - In: Direct marketing : an international journal 2 (2008) 2, pp. 97-110

Persistent link: https://www.econbiz.de/10003934496

Consumer lifestyles and online shopping continuance intention

Ahmad, Norzieiriani; Azizah Omar; Ramayah T. - In: Business strategy series 11 (2010) 4, pp. 227-243

Persistent link: https://www.econbiz.de/10003996967

Modeling user acceptance of Internet banking in Malaysia : a partial least square (PLS) approach

Rouibah, Kamel; Ramayah T.; May, Oh Sook - In: E-adoption and socio-economic impacts : emerging …, (pp. 1-23). 2011

Persistent link: https://www.econbiz.de/10009372889

Information searching : the impact of user knowledge on unser search behavior

Fadhilah Mat Yamin; Ramayah T.; Wan Hussain Wan Ishak - In: Journal of information & knowledge management : JIKM 12 (2013) 3, pp. 1-10

Persistent link: https://www.econbiz.de/10010188584

Engaging millennials in an evolving web environment : some key points for e-retailers

Yeap Ai Leen, Jasmine; Ramayah T.; Azizah Omar - In: Business strategy series 13 (2012) 3, pp. 111-117

Persistent link: https://www.econbiz.de/10009563601

The effect of awareness and perceived risk on the technology acceptance model (TAM) : mobile banking in Yemen

Mutahar, Ahmed M.; Norzaidi Mohd Daud; Ramayah T.; … - In: International journal of services and standards 12 (2017/2018) 2, pp. 180-204

Persistent link: https://www.econbiz.de/10011877099