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Consumer behaviour
Konsumentenverhalten
103,670
Relationship marketing
31,417
Beziehungsmarketing
30,757
Electronic Commerce
26,673
E-commerce
24,848
Unternehmenskultur
20,525
Corporate culture
19,922
Theorie
19,098
Theory
18,902
Customer satisfaction
17,050
Online-Handel
15,770
Online retailing
15,721
Kundenzufriedenheit
15,454
Deutschland
10,739
Brand management
10,192
Social Web
10,188
Social web
10,183
Markenführung
10,145
Service quality
10,141
Germany
9,936
Dienstleistungsqualität
9,900
Kulturelle Identität
8,969
Culture
8,888
Brand image
8,510
Markenimage
8,469
Cultural identity
8,410
USA
8,201
Online-Marketing
8,111
Internet marketing
8,046
Kultur
7,943
United States
7,549
Internet
7,376
Markenartikel
7,227
Brand
7,213
Einzelhandel
6,617
Retail trade
6,519
Marketingmanagement
5,956
Marketing management
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Han, Heesup
154
Mattila, Anna S.
135
Belk, Russell W.
133
Phau, Ian
117
Grunert, Klaus G.
111
Septianto, Felix
95
Dwivedi, Yogesh K.
92
Loureiro, Sandra Maria Correia
92
Lusk, Jayson L.
92
Wansink, Brian
90
Agarwal, Sumit
84
Grewal, Dhruv
84
Gierl, Heribert
82
Herrmann, Andreas
82
Huber, Frank
82
Law, Rob
81
Khare, Arpita
80
Bauer, Hans H.
79
Nayga, Rodolfo M. <Jr.>
79
Sheth, Jagdish N.
79
Foxall, Gordon R.
78
Usman, Osly
78
Wiedmann, Klaus-Peter
76
Bagozzi, Richard P.
75
Chintagunta, Pradeep K.
73
Paul, Justin
72
Bruwer, Johan
70
Kim, Jungkeun
70
Laroche, Michel
70
Verhoef, Peter C.
70
Cherchye, Laurens
69
Rock, Bram de
69
Krishna, Aradhna
68
Ko, Eunju
66
Janssen, Maarten C. W.
65
Stavins, Joanna
65
Sutter, Matthias
65
Woodside, Arch G.
65
Thøgersen, John
63
Hollebeek, Linda D.
62
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National Bureau of Economic Research
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Springer Fachmedien Wiesbaden
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OECD
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European Commission / Directorate-General for Justice and Consumers
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London Economics
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IPSOS
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Consumers, Health, Agriculture and Food Executive Agency
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American Marketing Association
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IGI Global
35
Deloitte consortium
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International Energy Agency
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GFK
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Books on Demand GmbH <Norderstedt>
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Edward Elgar Publishing
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Verlag Dr. Kovač
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Information Resources Management Association
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Friedrich-Schiller-Universität Jena
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Institut für Demoskopie Allensbach
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Nordic Council of Ministers
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INSEAD
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Center Data
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Deloitte
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Wageningen Economic Research
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Rheinisch-Westfälische Technische Hochschule Aachen
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Universität Mannheim
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Europäische Kommission / Gemeinsame Forschungsstelle
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Nomos Verlagsgesellschaft
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Organisation for Economic Co-operation and Development
11
Österreichisches Institut für Wirtschaftsforschung
11
Deutscher Dialogmarketing Verband
9
European Central Bank
9
European Commission / Directorate-General for Communication
9
Gesellschaft für Konsum-, Markt- und Absatzforschung
9
World Bank
9
Axel-Springer-Verlag
8
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Journal of business research : JBR
2,431
Journal of retailing and consumer services
2,405
International journal of hospitality management
930
International journal of consumer studies
921
Psychology & marketing
824
NBER working paper series
635
Journal of consumer research : JCR ; an interdisciplinary bimonthly
620
Asia Pacific journal of marketing and logistics
557
The journal of product & brand management
489
NBER Working Paper
487
Tourism management : research, policies, practice
467
Working paper / National Bureau of Economic Research, Inc.
442
Management science : journal of the Institute for Operations Research and the Management Sciences
426
Marketing science
418
Journal of travel and tourism marketing
413
The journal of brand management : an international journal
405
International journal of contemporary hospitality management
401
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
401
European journal of marketing : EJM
389
Journal of marketing research : JMR
389
Marketing letters : a journal of research in marketing
387
Journal of retailing
372
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
368
Journal of fashion marketing and management
367
European Journal of Marketing
365
Journal of Consumer Marketing
365
Journal of the Academy of Marketing Science
364
Journal of international consumer marketing
362
Journal of marketing management : MM
362
Journal of marketing
356
Technological forecasting & social change : an international journal
355
The journal of services marketing
340
Journal of marketing communications
336
Cogent business & management
332
Marketing intelligence & planning
322
The international review of retail, distribution and consumer research
322
International journal of retail & distribution management
311
Journal of Islamic marketing
307
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
307
Food policy : economics planning and politics of food and agriculture
306
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ECONIS (ZBW)
102,977
Other ZBW resources
2,924
RePEc
150
BASE
38
EconStor
24
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1
Improving customer
website
involvement through experiential marketing
Shobeiri, Saeed
;
Mazaheri, Ebrahim
;
Laroche, Michel
- In:
The service industries journal
34
(
2014
)
11/12
,
pp. 885-900
Persistent link: https://www.econbiz.de/10010394605
Saved in:
2
How customers respond to the assistive intent of an E-retailer?
Shobeiri, Saeed
;
Mazaheri, Ebrahim
;
Laroche, Michel
- In:
International journal of retail & distribution management
42
(
2014
)
5
,
pp. 369-389
Persistent link: https://www.econbiz.de/10010384614
Saved in:
3
Will online shopping lead to more brand loyalty than offline shopping? : the role of uncertainty avoidance
Guo, Bingxuan
;
Wang, Dian
- In:
Journal of marketing research
61
(
2024
)
1
,
pp. 92-109
Persistent link: https://www.econbiz.de/10014584170
Saved in:
4
Examining the effect of cultural congruence, processing fluency, and uncertainty avoidance in online purchase decisions in the US and Korea
Ko, Dongwoo
;
Seo, Yuri
;
Jung, Sang-Uk
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
3
,
pp. 377-390
Persistent link: https://www.econbiz.de/10011312156
Saved in:
5
An empirical inquiry into the antecedents and consequences of perceived e-retailer's resilience
Raju, G. Amar
;
Roy, Souvik
;
Mandal, Santanu
- In:
International journal of services, economics and management
9
(
2018
)
3/4
,
pp. 208-230
Persistent link: https://www.econbiz.de/10012035887
Saved in:
6
Measuring service convenience and its impact on satisfaction towards online shopping in India
Bhatt, Kedar
;
Khokhar, Faizanali
- In:
International journal of business and emerging markets …
12
(
2020
)
4
,
pp. 391-404
Persistent link: https://www.econbiz.de/10012505372
Saved in:
7
For Indian online shoppers, have saying and doing parted ways?
Mishra, Manit
- In:
Psychology & marketing
35
(
2018
)
1
,
pp. 5-19
Persistent link: https://www.econbiz.de/10011970166
Saved in:
8
Building e-loyalty for e-retailers : role of justice perception and consumer forgiveness
Baruönü Latif, Fatma Özge
;
Uslu, Aypar
- In:
Middle East journal of management : MEJM
6
(
2019
)
3
,
pp. 298-317
Persistent link: https://www.econbiz.de/10012111745
Saved in:
9
The influence of digital influencer, e-WOM and information quality on customer repurchase intention toward online shop in e-marketplace during pandemic COVID-19 : the mediation effect of customer trust
Wandoko, Wanda
;
Panggati, Ignatius Enda
- In:
Journal of relationship marketing : innovations and …
21
(
2022
)
2
,
pp. 148-167
Persistent link: https://www.econbiz.de/10013336327
Saved in:
10
Customer oriented service
culture
and its impact on customer loyalty in organised retail context
Shah, Tejas R.
;
Jain, Amrit
- In:
International journal of Indian culture and business …
11
(
2015
)
1
,
pp. 23-42
Persistent link: https://www.econbiz.de/10011588290
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