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~subject:"Consumer behaviour"
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Consumer behaviour
Konsumentenverhalten
62
Beziehungsmarketing
20
Relationship marketing
20
Theorie
18
Theory
18
Einzelhandel
15
Kundenbindungsprogramm
15
Loyalty program
15
Retail trade
15
Werbewirkung
15
Advertising effects
14
Online retailing
12
Online-Handel
12
Advertising
11
Marketing
11
Meta-Analyse
11
Meta-analysis
11
Werbung
11
Sales promotion
10
Verkaufsförderung
10
Corporate Social Responsibility
9
Market research
9
Marktforschung
9
Werbepsychologie
8
Internet marketing
7
Mathematical programming
7
Mathematische Optimierung
7
Netherlands
7
Niederlande
7
Online-Marketing
7
Brand image
6
Brand management
6
Loyalty programs
6
Markenführung
6
Markenimage
6
Psychology of advertising
6
Corporate social responsibility
5
E-commerce
5
Electronic Commerce
5
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Online availability
All
Undetermined
31
Free
8
Type of publication
All
Article
52
Book / Working Paper
10
Type of publication (narrower categories)
All
Article in journal
49
Aufsatz in Zeitschrift
49
Arbeitspapier
3
Aufsatz im Buch
3
Book section
3
Graue Literatur
3
Non-commercial literature
3
Working Paper
3
Lehrbuch
2
Textbook
2
Case study
1
Fallstudie
1
Glossar enthalten
1
Glossary included
1
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Language
All
English
62
Author
All
Bijmolt, Tammo H. A.
43
Fennis, Bob M.
17
Stroebe, Wolfgang
6
Verhoef, Peter C.
6
Dorotic, Matilda
5
Breugelmans, Els
4
Rooderkerk, Robert P.
4
Heerde, Harald J. van
3
Risselada, Hans
3
Vafainia, Saeid
3
Delre, Sebastiano A.
2
Fok, Dennis
2
Frambach, Rudolf T.
2
Fransen, Marieke
2
Gijsenberg, Maarten J.
2
Harms, Bianca
2
Hirche, Christian F.
2
Hoekstra, Janita Cornelia
2
Krafft, Manfred
2
Leeflang, Peter
2
Luceri, Beatrice
2
Melnyk, Valentyna
2
Moes, Anne
2
Paas, Leonard J.
2
Sesé, F. Javier
2
Verhagen, Tibert
2
Vermunt, Jeroen K.
2
Viswanathan, Vijay
2
Vries, Eline L. E. de
2
Wiebenga, Jacob H.
2
Zhang, Sha
2
Adriaanse, Marieke A.
1
Aiolfi, Simone
1
Andreassen, Tor W.
1
Arts, Joep
1
Arts, Joep W. C.
1
Barauskaitė, Dovilė
1
Barsyte, Justina
1
Basso, Leonardo J.
1
Bellini, Silvia
1
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Institution
All
Center for Economic Research <Tilburg>
1
Published in...
All
Journal of business research : JBR
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of retailing
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing
3
Marketing letters : a journal of research in marketing
3
Psychology & marketing
3
European journal of marketing : EJM
2
Fundamentals of marketing research ; Vol. 6
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of marketing research : JMR
2
Journal of the Academy of Marketing Science
2
SOM research reports
2
The journal of product innovation management : an international publication of the Product Development & Management Association
2
Customer engagement marketing
1
Discussion paper / Center for Economic Research, Tilburg University
1
European journal of marketing
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of management reviews : IJMR
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business ethics : JOBE
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of interactive marketing
1
Journal of marketing research
1
Journal of media business studies
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of the Association for Consumer Research : JACR
1
Marketing science
1
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Source
All
ECONIS (ZBW)
62
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1
Extending dynamic segementation with lead generation : a latent class Markov analysis
Paas, Leonard J.
(
contributor
); …
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001871423
Saved in:
2
Determinants of consumers' attitudes towards digital advertising : a meta-analytic comparison across time and touchpoints
Lütjens, Henk
;
Eisenbeiß, Maik
;
Fiedler, Maximilian
; …
- In:
Journal of business research : JBR
153
(
2022
),
pp. 445-466
Persistent link: https://www.econbiz.de/10013534078
Saved in:
3
A meta-analysis of brand extension success : the effects of parent brand equity and extension fit
Peng, Chenming
;
Bijmolt, Tammo H. A.
;
Völckner, Franziska
- In:
Journal of marketing
87
(
2023
)
6
,
pp. 906-927
Persistent link: https://www.econbiz.de/10014432740
Saved in:
4
Quantifying the effect of status in a multi-tier loyalty program
Viswanathan, Vijay
;
Koetterheinrich, Kim
;
Bijmolt, …
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 376-383
Persistent link: https://www.econbiz.de/10013326930
Saved in:
5
Generalizations on consumer innovation adoption : a meta-analysis on drivers of intention and behavior
Arts, Joep W. C.
;
Frambach, Rudolf T.
;
Bijmolt, Tammo H. A.
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
2
,
pp. 134-144
Persistent link: https://www.econbiz.de/10009238544
Saved in:
6
Optimizing retail assortments
Rooderkerk, Robert P.
;
Heerde, Harald J. van
;
Bijmolt, …
- In:
Marketing science
32
(
2013
)
5
,
pp. 699-715
Persistent link: https://www.econbiz.de/10010199457
Saved in:
7
Loyalty programmes : current knowledge and research directions
Dorotic, Matilda
;
Bijmolt, Tammo H. A.
;
Verhoef, Peter C.
- In:
International journal of management reviews : IJMR
14
(
2012
)
3
,
pp. 217-237
Persistent link: https://www.econbiz.de/10009621196
Saved in:
8
Dynamic effects of sponsoring : how sponsorship awareness develops over time
Walraven, Merel
;
Bijmolt, Tammo H. A.
;
Koning, Ruud Hans
- In:
Journal of advertising : official publication of the …
43
(
2014
)
2
,
pp. 142-154
Persistent link: https://www.econbiz.de/10010373242
Saved in:
9
Dynamic effects of social influence and direct marketing on the adoption of high-technology products
Risselada, Hans
;
Verhoef, Peter C.
;
Bijmolt, Tammo H. A.
- In:
Journal of marketing
78
(
2014
)
2
,
pp. 52-68
Persistent link: https://www.econbiz.de/10010345572
Saved in:
10
Determinants of social contagion during new product adoption
Langley, David J.
;
Bijmolt, Tammo H. A.
;
Ortt, Roland
; …
- In:
The journal of product innovation management : an …
29
(
2012
)
4
,
pp. 623-638
Persistent link: https://www.econbiz.de/10009561555
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