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~subject:"Consumer behaviour"
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Consumer behaviour
Sport
48
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32
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31
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28
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28
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non-profit organization
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Breuer, Christoph
20
Rumpf, Christopher
6
Hallmann, Kirstin
4
Boronczyk, Felix
3
Dallmeyer, Sören
2
Felbert, Aaron von
2
Wicker, Pamela
2
Feiler, Svenja
1
Herold, Elisa
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Hovemann, Gregor
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1
Kühnreich, Benedikt
1
Memmert, Daniel
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Noël, Benjamin
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1
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1
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1
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1
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1
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European Sport management quarterly : ESMQ
2
International journal of sport finance
2
International journal of sports marketing & sponsorship
2
Journal of business research : JBR
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
Sport management review
2
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1
Finanzierung des Sports : Beiträge des 2. Kölner Sportökonomie-Kongresses
1
International journal of sport management and marketing : IJSMM
1
Psychology & marketing
1
Sport, Business and Management : an international journal ; SBM
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Sport, Business and Management: An International Journal
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Sport, Medien und Kommunikation : Beiträge des 6. Deutschen Sportökonomie-Kongresses
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ECONIS (ZBW)
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The role of context intensity and working memory capacity in the consumer's processing of brand information in entertainment media
Rumpf, Christopher
;
Noël, Benjamin
;
Breuer, Christoph
; …
- In:
Psychology & marketing
32
(
2015
)
7
,
pp. 764-770
Persistent link: https://www.econbiz.de/10011295610
Saved in:
2
The impact of color and animation on sports viewers' attention to televised sponsorship signage
Breuer, Christoph
;
Rumpf, Christopher
- In:
Journal of sport management : the official journal of …
29
(
2015
)
2
,
pp. 170-183
Persistent link: https://www.econbiz.de/10010526499
Saved in:
3
Predicting consumer gaze hits : a simulation model of visual attention to dynamic marketing stimuli
Rumpf, Christopher
;
Boronczyk, Felix
;
Breuer, Christoph
- In:
Journal of business research : JBR
111
(
2020
),
pp. 208-217
Persistent link: https://www.econbiz.de/10012237802
Saved in:
4
The effect of sponsorship portfolio size on brand choice : an experimental approach
Breuer, Christoph
;
Dallmeyer, Sören
;
Rumpf, Christopher
; …
- In:
Applied economics
53
(
2021
)
10
,
pp. 1200-1211
Persistent link: https://www.econbiz.de/10012425459
Saved in:
5
Game play and the effectiveness of sponsor signage : visual attention to brand messages in live sport broadcasts
Boronczyk, Felix
;
Rumpf, Christopher
;
Breuer, Christoph
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
5
,
pp. 950-965
Persistent link: https://www.econbiz.de/10013370519
Saved in:
6
Taking fan engagement to a new level : assessing sports consumer interest in virtual environments and Web3 activations
Schlimm, Joern
;
Breuer, Christoph
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
5
,
pp. 928-949
Persistent link: https://www.econbiz.de/10014430857
Saved in:
7
Analyzing the impact of sport infrastructure on sport participation using geo-coded data : evidence from multi-level models
Wicker, Pamela
;
Hallmann, Kirstin
;
Breuer, Christoph
- In:
Sport management review
16
(
2013
)
1
,
pp. 54-67
Persistent link: https://www.econbiz.de/10009700222
Saved in:
8
Understanding the importance of sport infrastructure for participation in different sports : findings from multi-level modeling
Hallmann, Kirstin
;
Wicker, Pamela
;
Breuer, Christoph
; …
- In:
European Sport management quarterly : ESMQ
12
(
2012
)
5
,
pp. 525-544
Persistent link: https://www.econbiz.de/10009691093
Saved in:
9
Happiness, pride and elite sporting success : what population segments gain most from national athletic achievements?
Hallmann, Kirstin
;
Breuer, Christoph
;
Kühnreich, Benedikt
- In:
Sport management review
16
(
2013
)
2
,
pp. 226-235
Persistent link: https://www.econbiz.de/10009757781
Saved in:
10
The demand for sports and recreational services: empirical evidence from Germany
Pawlowski, Tim
;
Breuer, Christoph
- In:
European Sport management quarterly : ESMQ
11
(
2011
)
1
,
pp. 5-34
Persistent link: https://www.econbiz.de/10008937449
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