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~subject:"Consumer behaviour"
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Consumer behaviour
Konsumentenverhalten
61
Brand image
32
Markenimage
30
Brand management
29
Markenführung
29
International marketing
27
Internationales Marketing
24
Designation of origin
22
Herkunftsbezeichnung
22
Brand
21
Markenartikel
21
Theorie
20
Theory
20
Measurement
17
Market research
14
Messung
13
Export
12
Marktforschung
12
Structural equation model
11
Strukturgleichungsmodell
11
Marketing management
10
Marketingmanagement
10
Beziehungsmarketing
9
Emotion
9
Relationship marketing
9
United Kingdom
9
Customer satisfaction
8
Marketing
8
Corporate social responsibility
7
Großbritannien
7
Personality psychology
7
Persönlichkeitspsychologie
7
Advertising effects
6
Corporate Social Responsibility
6
Corporate reputation
6
Kundenzufriedenheit
6
Nachhaltige Entwicklung
6
Sustainable development
6
Werbewirkung
6
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Online availability
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Undetermined
37
Free
9
Type of publication
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Article
67
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Article in journal
56
Aufsatz in Zeitschrift
56
research-article
5
Aufsatz im Buch
4
Book section
4
Conference paper
1
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1
technical-paper
1
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Language
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English
67
Author
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Diamantopoulos, Adamantios
54
Žabkar, Vesna
14
Davvetas, Vasileios
9
Arslanagic-Kalajdzic, Maja
8
Riefler, Petra
6
Gidaković, Petar
5
Sichtmann, Christina
5
Halkias, Georgios
4
Kos Koklič, Mateja
4
Matarazzo, Michela
4
Balabanis, George
3
Bartsch, Fabian
3
Florack, Arnd
3
Zabkar, Vesna
3
Zečević, Mila
3
Culiberg, Barbara
2
Ding, Zhonghui
2
Dlačić, Jasmina
2
Fuchs, Christoph
2
Herz, Marc
2
Herz, Marc Florian
2
Hosta, Maja
2
Kadic-Maglajlic, Selma
2
Kolbl, Živa
2
Micevski, Milena
2
Oberecker, Eva M.
2
Palihawadana, Dayananda
2
Rašković, Matevž
2
Schlegelmilch, Bodo B.
2
Schoefer, Klaus
2
Zeugner-Roth, Katharina Petra
2
Abbott, Rachael
1
Bohlen, Greg M.
1
Chan, Allan
1
Cho, Hichang
1
Chumpitaz Caceres, Rubén
1
Davydova, Olga
1
Došen, Ozretić
1
Egger, Martin
1
Eisend, Martin
1
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Journal of business research : JBR
17
Journal of international marketing
14
European Journal of Marketing
4
International marketing review
4
British journal of management
2
British journal of management : BJM
2
International Marketing Review
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of business ethics : JBE
2
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
2
Journal of the Academy of Marketing Science
2
Advances in Advertising Research XIV : Harder, Better, Faster, Stronger: Advertising and Communication between Immediacy and Sustainability
1
Economic and business review : EBR
1
European journal of marketing : EJM
1
European management review : EMR
1
Journal of service research : JSR
1
Management international review : mir ; journal of international business
1
Market : review for marketing theory and practice
1
Measurement and research methods in international marketing
1
Proceedings of the 16th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 4 - 6, 2008, Vienna, Austria
1
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
1
The Routledge companion to marketing and sustainability
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
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ECONIS (ZBW)
61
Other ZBW resources
6
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"We go together" : understanding social cause-related purchase intentions of young adults
Arslanagic-Kalajdzic, Maja
;
Kadic-Maglajlic, Selma
; …
- In:
Journal of business research : JBR
140
(
2022
),
pp. 130-142
Persistent link: https://www.econbiz.de/10013040656
Saved in:
2
Brothers in blood, yet strangers to global brand purchase : a four-country study of the role of consumer personality
Zabkar, Vesna
;
Arslanagic-Kalajdzic, Maja
; …
- In:
Journal of business research : JBR
80
(
2017
),
pp. 228-235
Persistent link: https://www.econbiz.de/10011771505
Saved in:
3
On the interplay between consumer dispositions and perceived brand globalness : alternative theoretical perspectives and empirical assessment
Diamantopoulos, Adamantios
;
Davvetas, Vasileios
; …
- In:
Journal of international marketing
27
(
2019
)
4
,
pp. 39-57
Persistent link: https://www.econbiz.de/10012132728
Saved in:
4
Are consumers' minds or hearts guiding country of origin effects? : conditioning roles of need for cognition and need for affect
Diamantopoulos, Adamantios
;
Arslanagic-Kalajdzic, Maja
; …
- In:
Journal of business research : JBR
108
(
2020
),
pp. 487-495
Persistent link: https://www.econbiz.de/10012175455
Saved in:
5
Modeling the role of consumer xenocentrism in impacting preferences for domestic and foreign brands : a mediation analysis
Diamantopoulos, Adamantios
;
Davydova, Olga
; …
- In:
Journal of business research : JBR
104
(
2019
),
pp. 587-596
Persistent link: https://www.econbiz.de/10012105199
Saved in:
6
Stereotyping global brands : is warmth more important than competence?
Kolbl, Živa
;
Arslanagic-Kalajdzic, Maja
; …
- In:
Journal of business research : JBR
104
(
2019
),
pp. 614-621
Persistent link: https://www.econbiz.de/10012105237
Saved in:
7
Do brand warmth and brand competence add value to consumers? : a stereotyping perspective
Kolbl, Živa
;
Diamantopoulos, Adamantios
; …
- In:
Journal of business research : JBR
118
(
2020
),
pp. 346-362
Persistent link: https://www.econbiz.de/10012288612
Saved in:
8
Consumer ethnocentrism, national identity, and consumer cosmopolitanism as drivers of consumer behavior : a social identity theory perspective
Zeugner-Roth, Katharina Petra
;
Žabkar, Vesna
; …
- In:
Journal of international marketing
23
(
2015
)
2
,
pp. 25-54
Persistent link: https://www.econbiz.de/10011292298
Saved in:
9
The interplay of brand, brand origin and brand user stereotypes in forming value perceptions
Gidaković, Petar
;
Szőcs, Ilona
;
Diamantopoulos, Adamantios
- In:
British journal of management
33
(
2022
)
4
,
pp. 1924-1949
Persistent link: https://www.econbiz.de/10013463552
Saved in:
10
Being engaged is a good thing : understanding sustainable consumption behavior among young adults
Kadic-Maglajlic, Selma
;
Arslanagic-Kalajdzic, Maja
; …
- In:
Journal of business research : JBR
104
(
2019
),
pp. 644-654
Persistent link: https://www.econbiz.de/10012105242
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