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Consumer behaviour
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Brashear-Alejandro, Thomas
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Journal of business research : JBR
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ECONIS (ZBW)
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1
"What makes me click?" : The effects of images and color in consumer-based pandemic health messages
Ghosh Chowdhury, Tilottama
;
Norberg, Patricia
;
Asare, …
- In:
Journal of marketing theory and practice : JMTP
31
(
2023
)
2
,
pp. 173-184
Persistent link: https://www.econbiz.de/10014299367
Saved in:
2
Leveraging loyalty programs to build custome-company identification
Brashear-Alejandro, Thomas
;
Kang, Jun
;
Groza, Mark D.
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1190-1198
Persistent link: https://www.econbiz.de/10011440269
Saved in:
3
Female consumers : decision-making in brand-driven retail
Granot, Elad
;
Greene, Henry
;
Brashear-Alejandro, Thomas
- In:
Journal of business research : JBR
63
(
2010
)
8
,
pp. 801-808
Persistent link: https://www.econbiz.de/10009238396
Saved in:
4
Populence : exploring luxury for the masses
Granot, Elad
;
Russell, La Toya M.
;
Brashear-Alejandro, …
- In:
Journal of marketing theory and practice
21
(
2013
)
1
,
pp. 31-44
Persistent link: https://www.econbiz.de/10009729476
Saved in:
5
Customer-company identification and the effectiveness of loyalty programs
Kang, Jun
;
Alejandro, Thomas Brashear
;
Groza, Mark D.
- In:
Journal of business research : JBR
68
(
2015
)
2
,
pp. 464-471
Persistent link: https://www.econbiz.de/10010472529
Saved in:
6
The assimilative and contrastive effects of word-of-mouth volume : an experimental examination of online consumer ratings
Khare, Adwait
;
Labrecque, Lauren I.
;
Asare, Anthony K.
- In:
Journal of retailing
87
(
2011
)
1
,
pp. 111-126
Persistent link: https://www.econbiz.de/10009011965
Saved in:
7
Antecedents of information sensitivity and willingness to provide
Kang, Jun
;
Lan, Jingyi
;
Yan, Hongyan
;
Li, Wen
;
Shi, Xuemei
- In:
Marketing intelligence & planning
40
(
2022
)
6
,
pp. 787-803
Persistent link: https://www.econbiz.de/10013393547
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8
A profile of the Internet shopper : evidence from six countries
Brashear-Alejandro, Thomas
;
Kashyap, Vishal
;
Musante, …
- In:
Journal of marketing theory and practice
17
(
2009
)
3
,
pp. 267-281
Persistent link: https://www.econbiz.de/10003867506
Saved in:
9
Differentiation and pricing power of online retailers
Wang, Zhenjie
;
Zhu, Chunling
;
Tian, Shanwu
;
Li, Ping
- In:
Frontiers of business research in China : selected …
13
(
2019
)
1
,
pp. 101-120
Persistent link: https://www.econbiz.de/10012152669
Saved in:
10
What makes viewers engage in live streaming shopping during and after the pandemic : an affordance perspective
Li, Ping
;
Lee, Seoyoun
;
Lee, Kyung Young
;
Yang, Sung-Byung
- In:
Service business
17
(
2023
)
4
,
pp. 963-1000
Persistent link: https://www.econbiz.de/10014504685
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