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Gong, Xiushuang
9
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4
Zhang, Xiadan
4
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2
Wang, Jie
2
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2
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1
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Journal of business research : JBR
4
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International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
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ECONIS (ZBW)
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1
You are being watched! : using anthropomorphism to curb customer misbehavior in access-based consumption
Gong, Xiushuang
;
Zhang, Honghong
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014240290
Saved in:
2
Simple = Authentic : the effect of visually simple package design on perceived brand authenticity and brand choice
Wang, Yan
;
Jiang, Jing
;
Gong, Xiushuang
;
Wang, Jie
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014380318
Saved in:
3
Dump or recycle? : nostalgia and consumer recycling behavior
Zhang, Xiadan
;
Gong, Xiushuang
;
Jiang, Jing
- In:
Journal of business research : JBR
132
(
2021
),
pp. 594-603
Persistent link: https://www.econbiz.de/10012581642
Saved in:
4
To conform or deviate? : the effect of resource scarcity on consumer preference for minority-endorsed options
Gong, Xiushuang
;
Zhang, Honghong
;
Fan, Yafeng
- In:
Journal of business research : JBR
122
(
2021
),
pp. 437-446
Persistent link: https://www.econbiz.de/10012420428
Saved in:
5
Gender differences in the antecedents of trust in mobile social networking services
Gong, Xiuyuan
;
Liu, Zhiying
;
Wu, Tailai
- In:
The service industries journal
41
(
2021
)
5/6
,
pp. 400-426
Persistent link: https://www.econbiz.de/10012498582
Saved in:
6
How KOLs influence consumer purchase intention in short video platforms : mediating effects of emotional response and virtual touch
Gong, Xuandi
;
Ren, Jinluan
;
Zeng, Li
;
Xing, Rubin
- In:
International journal of information systems in the …
14
(
2022
)
1
,
pp. 1-23
Persistent link: https://www.econbiz.de/10012799969
Saved in:
7
Avoiding attention : the impact of embarrassment on preference for low-saturation design
Zhang, Xiadan
;
Wang, Jie
;
Gong, Xiushuang
;
Cheng, Siqi
- In:
Journal of business research : JBR
186
(
2025
),
pp. 1-12
Persistent link: https://www.econbiz.de/10015149289
Saved in:
8
Why does service inclusion matter? : the effect of service exclusion on customer indirect misbehavior
Gong, Xiushuang
;
Wang, Hanwen
;
Zhang, Xiadan
;
Tian, Hui
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013366271
Saved in:
9
Influencing and being influenced : effects of individual influence and susceptibility on new product adoption
Zhang, Honghong
;
Gong, Xiushuang
- In:
The journal of product & brand management
31
(
2022
)
6
,
pp. 886-898
Persistent link: https://www.econbiz.de/10013407590
Saved in:
10
Circular or angular? : how nostalgia affects product shape preference
Gong, Xiushuang
;
Zhang, Honghong
;
Zhang, Xiadan
;
Wang, Yan
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 288-299
Persistent link: https://www.econbiz.de/10014290569
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