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An integrated-process model of service quality, istitutional brand and behavioural intentions : the case of a University

Sultan, Parves; Wong, Ho Yin - In: Managing service quality : MSQ ; an international journal 24 (2014) 5, pp. 487-521

Persistent link: https://www.econbiz.de/10010422299

How service quality affects university brand performance, university brand image and behavioural intention : the mediating effects of satisfaction and trust and moderating roles of gender and study mode

Sultan, Parves; Wong, Ho Yin - In: The journal of brand management : an international journal 26 (2019) 3, pp. 332-347

Persistent link: https://www.econbiz.de/10012060081

Exploring marketing strategies for Islamic spiritual tourism

Haq, Farooq; Wong, Ho Yin - In: Handbook of Islamic marketing, (pp. 319-337). 2011

Persistent link: https://www.econbiz.de/10009349642

The antedecents of re-purchase intentions : the service quality perspective

Perrone, Anthony; Wong, Ho Yin - In: International journal of services, economics and management 5 (2013) 3, pp. 203-221

Persistent link: https://www.econbiz.de/10010255102

An empirical study of the antecedents and consequences of brand engagement

Wong, Ho Yin; Merrilees, Bill - In: Marketing intelligence & planning 33 (2015) 4, pp. 575-591

Persistent link: https://www.econbiz.de/10011381691

Heritage tourism brand experiences : the influence of emotions and emotional engagement

Steriopoulos, Effie; Khoo, Catheryn; Wong, Ho Yin; … - In: Journal of vacation marketing 30 (2024) 3, pp. 489-504

Persistent link: https://www.econbiz.de/10014631994

"Regions" as brands : an empirical validation of consumer-based brand equity framework and demonstration of cross-over effect

Bandyopadhyay, Argho; Hall, John; Wong, Ho Yin; … - In: Asia Pacific journal of marketing and logistics 36 (2024) 2, pp. 457-479

Persistent link: https://www.econbiz.de/10014486751

Barossa be consumed : a semiotic smorgasbord for Southeast Asians

Shaw, Michael; Bandara, Priyantha; Khan, Sardana Islam - In: South Asian journal of marketing 4 (2023) 2, pp. 142-158

Purpose - This study is an attempt to apply the techniques of semiotics in conjunction with quantitative analysis to decode and interpret an advertisement which promotes the South Australian Barossa Valley as a tourist destination. Design/methodology/approach - A survey was submitted to a...

Persistent link: https://www.econbiz.de/10014424540

The role of brand communications in consumer purchases of organic foods : a research framework

Anisimova, Tatiana; Sultan, Parves - In: Journal of food products marketing 20 (2014) 5, pp. 511-532

Persistent link: https://www.econbiz.de/10010465697

Demographic differences in Jordanian bank service quality perceptions

Al-jazzazi, Akram; Sultan, Parves - In: The international journal of bank marketing : IJBM 35 (2017) 2, pp. 275-297

Persistent link: https://www.econbiz.de/10011707781