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Can brand experience increase customer contribution : how to create effective sustainable touchpoints with customers?
Aoki, Kei; Obeng, Efua; Borders, Aberdeen Leila; … - In: Journal of global scholars of marketing science : … 29 (2019) 1, pp. 51-62
Persistent link: https://www.econbiz.de/10012257882
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Occupational dream pursuit : decision making and consumption behaviors
Kemp, Elyria; Borders, Aberdeen Leila - In: The journal of consumer marketing 34 (2017) 4, pp. 319-327
Persistent link: https://www.econbiz.de/10011691608
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The return on trade show information (RTSI) : a conceptual analysis
Bettis-Outland, Harriette; Cromartie, Jane S.; … - In: The journal of business & industrial marketing 25 (2010) 4, pp. 268-271
Persistent link: https://www.econbiz.de/10003976054
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Drivers of sustained brand engagement : cases of long-term customers of hedonic and utilitarian brands in Japan
Ishizuka, Chikako; Aoki, Kei - In: Journal of marketing analytics : JMA 12 (2024) 4, pp. 979-989
Persistent link: https://www.econbiz.de/10015138154
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Insights, challenges and recommendations for research on sustainability in marketing
Morales, Paola Andrea; True, Sheb L.; Tudor, R. Keith - In: Journal of global scholars of marketing science : … 30 (2020) 4, pp. 394-406
Persistent link: https://www.econbiz.de/10012286209