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Pictorial Branding : How Anthropomorphic and Naturalistic Logos Imbue Product Value Perceptions, Expected Experience and Willingness to Pay a Price Premium

Ho, Kenneth Fu Xian; Liu, Fang; Tarabashkina, Liudmila - 2022

Despite the pervasive use of pictorial brand logos, little is known about their effects on product value perceptions, expected product experience and willingness to pay premium. This study addressed the above-mentioned gap by building upon dual coding, anthropomorphism and biophilia theories to...

Persistent link: https://www.econbiz.de/10014084743

A closer look at geographical indicators : how food labels influence product values, authenticity and willingness to pay premium prices

Ho, Kenneth Fu Xian; Liu, Fang; Tarabashkina, Liudmila - In: Asia Pacific journal of marketing and logistics 36 (2024) 4, pp. 837-861

Persistent link: https://www.econbiz.de/10015210483

Perceived informative intention in advertising and its attenuating effect on persuasion attribution among children

Tarabashkina, Liudmila; Quester, Pascale; Tarabashkina, Olga - In: Psychology & marketing 35 (2018) 10, pp. 778-789

Persistent link: https://www.econbiz.de/10011970118

Children and energy-dense foods : parents, peers, acceptability or advertising?

Tarabashkina, Liudmila; Quester, Pascale G.; Crouch, Roberta - In: European journal of marketing : EJM 51 (2017) 9/10, pp. 1669-1694

Persistent link: https://www.econbiz.de/10011755445

Anthropomorphised or not? : natural-organic logo's impact on product value perceptions and consumers' willingness to pay

Ho, Kenneth Fu Xian; Tarabashkina, Liudmila; Liu, Fang - In: Journal of consumer marketing 41 (2024) 4, pp. 424-438

Persistent link: https://www.econbiz.de/10015078711

Encouraging product reuse and upcycling via creativity priming, imagination and inspiration

Tarabashkina, Liudmila; Devine, Alua; Quester, Pascale G. - In: European journal of marketing 56 (2022) 7, pp. 1956-1984

Persistent link: https://www.econbiz.de/10013352672

How micro-influencers' personality influences the personality of novice and established brands

Zwicker, Sebastian; Tarabashkina, Liudmila; Proksch, Michael - In: Australasian marketing journal : AMJ ; official journal … 32 (2024) 2, pp. 113-125

Persistent link: https://www.econbiz.de/10014631673

Country-of-origin, region-of-origin or terroir branding to entice premium price? : the curious case of geographic place origin construal and psychic distance

Tarabashkina, Liudmila; Schepis, Daniel; Purchase, Sharon - In: Journal of consumer behaviour 23 (2024) 4, pp. 2093-2109

Persistent link: https://www.econbiz.de/10014633942

Specificity of CSR ties that (un)bind brand attachment

Romano, Fernanda M.; Devine, Alua; Tarabashkina, Liudmila; … - In: Australasian marketing journal : AMJ ; official journal … 31 (2023) 1, pp. 71-80

Persistent link: https://www.econbiz.de/10014228878