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~subject:"Consumer behaviour"
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Consumer behaviour
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Roberts, John H.
10
Moorman, Christine
8
Johar, Gita Venkataramani
7
Roberts, John
4
Chandy, Rajesh K.
3
Bellis, Emanuel de
2
Burton, Suzan
2
Danaher, Peter J.
2
Deshpandé, Rohit
2
Mizik, Natalie
2
Morrison, Pamela D.
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Roberts, Ken
2
Sheather, Simon J.
2
Spencer, Fredrika
2
Wies, Simone
2
Zaltman, Gerald
2
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1
Brady, Michael
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1
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1
Chylinski, Mathew B.
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Faraji-Rad, Ali
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Hardie, Bruce G S.
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Li, Yanyan
1
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Melumad, Shiri
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Raghavan, Rohan
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1
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2
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2
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1
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1
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1
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ECONIS (ZBW)
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Better marketing for a better world : Winter Marketing Academic Conference 2017 : AMA educators proceedings volume 28 : Orlando, Florida, USA, 17-19 February 2017
Chandy, Rajesh K.
(
ed.
);
Inman, Jeffrey
(
ed.
); …
-
Winter Marketing Academic Conference <2017, Orlando, Fla.>
;
…
-
2017
Persistent link: https://www.econbiz.de/10011809219
Saved in:
2
The effect of experience on customer satisfaction
Burton, Suzan
;
Sheather, Simon J.
;
Roberts, John H.
-
1995
Persistent link: https://www.econbiz.de/10000917677
Saved in:
3
An exploratory approach to study the effect of disconfirmation on customer satisfaction
Burton, Suzan
;
Sheather, Simon J.
;
Roberts, John H.
-
1997
Persistent link: https://www.econbiz.de/10000956070
Saved in:
4
Electronic home shopping : role of consumer perceptions and congruence in consideration set formation
Roberts, John H.
;
Morrison, Pamela D.
-
1996
Persistent link: https://www.econbiz.de/10000939872
Saved in:
5
Modeling multiattribute utility, risk, and belief dynamics for new consumer durable brand choice
Roberts, John H.
- In:
Management science : journal of the Institute for …
34
(
1988
)
2
,
pp. 167-185
Persistent link: https://www.econbiz.de/10001057279
Saved in:
6
Development and testing of a model of consideration set formation
Roberts, John H.
;
Lattin, James M.
-
1990
Persistent link: https://www.econbiz.de/10000846750
Saved in:
7
Applying a dynamic model of consumer choice to guide brand development at Jetstar Airways
Danaher, Peter J.
;
Roberts, John H.
;
Roberts, Ken
; …
- In:
Marketing science
30
(
2011
)
4
,
pp. 586-594
Persistent link: https://www.econbiz.de/10009299498
Saved in:
8
Consumer learning of new binary attribute importance accounting for priors, bias, and order effects
Chylinski, Mathew B.
;
Roberts, John H.
;
Hardie, Bruce G S.
- In:
Marketing science
31
(
2012
)
4
,
pp. 549-566
Persistent link: https://www.econbiz.de/10009614333
Saved in:
9
Incorporating emotions into evaluation and choice models : application to Kmart Australia
Roberts, Ken
;
Roberts, John H.
;
Danaher, Peter J.
; …
- In:
Marketing science
34
(
2015
)
6
,
pp. 815-824
Persistent link: https://www.econbiz.de/10011410002
Saved in:
10
The role of expectations on consumer interpretation of new information
Tan, Lina
;
Roberts, John H.
;
Morrison, Pamela D.
- In:
Journal of service theory and practice : JSTP
27
(
2017
)
3
,
pp. 569-615
Persistent link: https://www.econbiz.de/10011707273
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