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Segmentation, environmental identity and stages of change : an application to a wildlife trust

Wells, Victoria K.; Forbes, Sarah; Powell, Madeline; … - In: Business strategy and the environment 31 (2022) 3, pp. 934-949

Persistent link: https://www.econbiz.de/10013164440

What we do know and don't know about marketing communications on mature consumers

Yannopoulou, Natalia; Manika, Danae; Koblarp Chandrasapth; … - In: European journal of marketing 57 (2023) 8, pp. 1969-1995

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Handbook of developments in consumer behaviour

Wells, Victoria K. (contributor) - 2012

Persistent link: https://www.econbiz.de/10009563858

Handbook of developments in consumer behaviour

Wells, Victoria K. (ed.) - 2012

pt. 1. Consumer culture -- pt. 2. Consumers in context -- pt. 3. Connsumer impulsivity, compulsiveness and beyond -- pt. 4. Neuroscience and consumer choice -- pt. 5. Consumer behaviour in evolutionary perspective.

Persistent link: https://www.econbiz.de/10011851093

Research handbook on ethical consumption : contemporary research in responsible and sustainable consumer behaviour

Carrigan, Marylyn (ed.); Wells, Victoria K. (ed.); … - 2023

"Presenting a contemporary reflection on ethical and sustainable consumption, this insightful Research Handbook explores the challenges and complexities of living an ethical and sustainable life, and for the researchers who study them. Featuring cutting-edge, multidisciplinary research from...

Persistent link: https://www.econbiz.de/10014287416

Pandemic-driven consumer behaviour : a foraging exploration

Wells, Victoria K.; Carrigan, Marylyn; Athwal, Navdeep - In: Marketing theory 23 (2023) 4, pp. 631-659

Persistent link: https://www.econbiz.de/10014631368

Maximum consumption : heavy quantity drinking amongst university students

Robertson, Kirsten; Forbes, Sarah - In: Australasian marketing journal 19 (2011) 3, pp. 196-202

Persistent link: https://www.econbiz.de/10009269367

The brand personality of rocks : a critical evaluation of a brand personality scale

Avis, Mark; Forbes, Sarah; Ferguson, Shelagh - In: Marketing theory 14 (2014) 4, pp. 451-475

Persistent link: https://www.econbiz.de/10011346935

Foraging : an ecology model of consumer behaviour?

Wells, Victoria K. - In: Marketing theory 12 (2012) 2, pp. 117-136

Persistent link: https://www.econbiz.de/10009571623

Behavioural psychology, marketing and consumer behaviour : a literature review and future research agenda

Wells, Victoria K. - In: Journal of marketing management : MM 30 (2014) 11/12, pp. 1119-1158

Persistent link: https://www.econbiz.de/10010433930