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Consumer behaviour
Konsumentenverhalten
9
Theorie
5
Theory
5
Brand
3
Data protection
3
Datenschutz
3
Markenartikel
3
Beziehungsmarketing
2
Brand image
2
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2
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2
Digitale Plattform
2
Markenführung
2
Markenimage
2
Relationship marketing
2
Angular
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Arbeitsmarktdiskriminierung
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Arzneimittel
1
Asset pricing
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Bankruptcy prediction
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Bayes-Statistik
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Bayesian inference
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Betriebsgröße
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Body weight
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Bond
1
Brand familiarity
1
Brand scandal
1
CAPM
1
COVID-19 pandemic
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China
1
Chinese restaurant
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Circular
1
Computer-assisted marketing
1
Consumer attitude
1
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1
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Li, Shaobo
9
Gupta, Sachin
2
Schneider, Matthew J.
2
Yu, Yan
2
Chen, Nuoya
1
Fan, Xiucheng
1
Gopal, Ram
1
He, Qiong
1
Huang, Jianxiong
1
Jagpal, Sharan
1
Jiao, Jinfeng (Jenny)
1
Kokkoris, Michail D.
1
Lin, Zhijie
1
Liu, Wumei
1
Liu, Xiaoyan
1
Liu, Yan
1
Luo, Aowei
1
Lv, Xingyang
1
Ng, Sharon
1
Ren, Piaoran
1
Savani, Krishna
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Wang, Le
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Zeng, Fue
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Zhang, Heng
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Journal of business research : JBR
2
Information systems research : ISR
1
International journal of hospitality management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
1
Production and operations management : the flagship research journal of the Production and Operations Management Society
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ECONIS (ZBW)
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1
Reidentification risk in panel data : protecting for k-anonymity
Li, Shaobo
;
Schneider, Matthew J.
;
Yu, Yan
;
Gupta, Sachin
- In:
Information systems research : ISR
34
(
2023
)
3
,
pp. 1066-1088
Persistent link: https://www.econbiz.de/10014383702
Saved in:
2
Protecting customer privacy when marketing with second-party data
Schneider, Matthew J.
;
Jagpal, Sharan
;
Gupta, Sachin
; …
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
3
,
pp. 593-603
Persistent link: https://www.econbiz.de/10011758008
Saved in:
3
Does everyone have the potential to achieve their ideal body weight? : lay theories about body weight and support for price discrimination policies
Li, Shaobo
;
Kokkoris, Michail D.
;
Savani, Krishna
- In:
Organizational behavior and human decision processes : …
157
(
2020
),
pp. 129-142
Persistent link: https://www.econbiz.de/10012253967
Saved in:
4
The shape of loneliness : the relationship between loneliness and consumer preference for angular versus circular shapes
Chen, Nuoya
;
Jiao, Jinfeng (Jenny)
;
Fan, Xiucheng
;
Li, …
- In:
Journal of business research : JBR
136
(
2021
),
pp. 612-629
Persistent link: https://www.econbiz.de/10012663241
Saved in:
5
Sizes are gendered : the effect of size cues in brand names on brand stereotyping
Zhang, Kuangjie
;
Li, Shaobo
;
Ng, Sharon
- In:
Journal of consumer research : JCR ; an …
49
(
2022
)
2
,
pp. 252-267
Persistent link: https://www.econbiz.de/10013349043
Saved in:
6
Residential mobility boosts new product adoption
Zeng, Fue
;
He, Qiong
;
Li, Shaobo
;
Luo, Aowei
- In:
Psychology & marketing
40
(
2023
)
5
,
pp. 1012-1025
Persistent link: https://www.econbiz.de/10014291685
Saved in:
7
Service experience and customers' eWOM behavior on social media platforms : the role of platform symmetry
Liu, Xiaoyan
;
Ren, Piaoran
;
Lv, Xingyang
;
Li, Shaobo
- In:
International journal of hospitality management
119
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10015070830
Saved in:
8
Sizzle or fizzle? : supply and consumption dynamics of home-cooked food on sharing platform
Li, Shaobo
;
Wang, Le
;
Huang, Jianxiong
;
Gopal, Ram
; …
- In:
Production and operations management : the flagship …
33
(
2024
)
1
,
pp. 11-31
Persistent link: https://www.econbiz.de/10014567028
Saved in:
9
The time-healing effects : a multi-method study on how time affects consumers’ attitude change following the occurrence of brand scandals
Liu, Wumei
;
Zhang, Heng
;
Li, Shaobo
;
Liu, Yan
- In:
Journal of business research : JBR
189
(
2025
),
pp. 1-12
Persistent link: https://www.econbiz.de/10015395496
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