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Marketing education : reflecti...
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Consumer behaviour
Konsumentenverhalten
42
Social Web
30
Social web
30
Beziehungsmarketing
27
Relationship marketing
27
Internet marketing
22
Online-Marketing
22
Brand management
15
Customer integration
15
Kundenintegration
15
Markenführung
15
Marketing
13
Social media
12
Consumer boycott
9
Konsumentenboykott
9
SME
8
KMU
7
Marketing management
7
Marketingmanagement
7
Advertising
6
Advertising effects
6
Brand
6
Brand image
6
Markenartikel
6
Markenimage
6
Werbewirkung
6
Werbung
6
Customer engagement
5
Facebook
5
Marketing theory
4
Marketingtheorie
4
Viral marketing
4
Virales Marketing
4
social media
4
Audience connectedness
3
Bibliometrics
3
Bibliometrie
3
Brand engagement
3
Brand loyalty
3
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28
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4
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Article
37
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5
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Article in journal
34
Aufsatz in Zeitschrift
34
Aufsatz im Buch
3
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3
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1
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1
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1
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Language
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English
42
Author
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Dolan, Rebecca
18
Harrigan, Paul
14
Lee, Michael S. W.
11
Conduit, Jodie
5
Wilkie, Dean C. H.
5
Northey, Gavin
4
Septianto, Felix
4
Fahy, John
3
Goodman, Steve
3
Lang, Bodo
3
Roy, Sanjit
3
Soutar, Geoffrey N.
3
Burgess, Amelie
2
Cherrier, Hélène
2
Choudhury, Musfiq Mannan
2
Evers, Uwana
2
Gray, Harriet
2
Kemper, Joya
2
Miles, Morgan P.
2
Shahbaznezhad, Hamidreza
2
Aleti, Torgeir
1
Azer, Jaylan
1
Bang, Nguyen
1
Belk, Russell W.
1
Bentham, Catherine
1
Blasco-Arcas, Lorena
1
Botha, Elsamari
1
Buchanan-Oliver, Margo
1
Burgess, Amelie J.
1
Burgess, Amelie Jay
1
Chaney, Damien
1
Chatzidakis, Andreas
1
Chi, Ming
1
Clarkson, Jo
1
Coussement, Kristof
1
Daly, Tim
1
Daly, Timothy
1
Etheridge, Jane
1
Fahy, John Gerard
1
Forbes, Sharon
1
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Journal of business research : JBR
5
Australasian marketing journal
4
European journal of marketing
4
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of strategic marketing
2
Psychology & marketing
2
Contemporary issues in social media marketing
1
Customer engagement : contemporary issues and challenges
1
Journal of advertising research
1
Journal of consumer behaviour
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of macromarketing
1
Journal of retailing and consumer services
1
Journal of service theory and practice
1
Journal of the Academy of Marketing Science
1
Journal of vacation marketing : an international journal
1
Routledge studies in critical marketing
1
Sport management review
1
The Routledge companion to marketing and sustainability
1
The University of Auckland Business School Research Paper Series
1
The journal of product & brand management
1
The journal of services marketing
1
Tourism management : research, policies, practice
1
Wine Economics and Policy
1
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ECONIS (ZBW)
42
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1
Influencer marketing effectiveness : the mechanisms that matter
Wilkie, Dean C. H.
;
Dolan, Rebecca
;
Harrigan, Paul
; …
- In:
European journal of marketing
56
(
2022
)
12
,
pp. 3485-3515
Persistent link: https://www.econbiz.de/10013457456
Saved in:
2
Wear your pants out and be happy! : clothing consumption curtailment and consumer subjective well-being
Vesterinen, Essi
;
Lee, Michael S. W.
;
Luomala, Harri T.
- In:
Journal of macromarketing
44
(
2024
)
4
,
pp. 742-760
Persistent link: https://www.econbiz.de/10015165358
Saved in:
3
Anti-consumption as the study of reasons against
Chatzidakis, Andreas
;
Lee, Michael S. W.
- In:
Journal of macromarketing : examining the interactions …
33
(
2013
)
3
,
pp. 190-203
Persistent link: https://www.econbiz.de/10010126287
Saved in:
4
Journal of Macromarketing special issue : anti-consumption research and society
Lee, Michael S. W.
;
Cherrier, Hélène
;
Belk, Russell W.
- In:
Journal of macromarketing : examining the interactions …
33
(
2013
)
3
,
pp. 187-189
Persistent link: https://www.econbiz.de/10010126293
Saved in:
5
Taking a bite out of Apple : jailbreaking and the confluence of brand loyalty, consumer resistance and the co-creation of value
Lee, Michael S. W.
;
Soon, Ian
- In:
The journal of product & brand management
26
(
2017
)
4
,
pp. 351-364
Persistent link: https://www.econbiz.de/10011777356
Saved in:
6
Emotional responses to plastic waste : matching image and message framing in encouraging consumers to reduce plastic consumption
Septianto, Felix
;
Lee, Michael S. W.
- In:
Australasian marketing journal
28
(
2020
)
1
,
pp. 18-29
Persistent link: https://www.econbiz.de/10012253910
Saved in:
7
Why do consumers subvert brands? : investigating the influence of subjective well-being on brand avoidance
Kuanr, Abhisek
;
Pradhan, Debasis
;
Lyngdoh, Teidorlang
; …
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 612-633
Persistent link: https://www.econbiz.de/10012817143
Saved in:
8
Condoms and bananas : shock advertising explained through congruence theory
Lee, Michael S. W.
;
Septianto, Felix
;
Frethey-Bentham, …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012305892
Saved in:
9
Anti-consumption : exploring the opposition to consumer culture
Cherrier, Hélène
(
ed.
);
Lee, Michael S. W.
(
ed.
)
-
2023
Persistent link: https://www.econbiz.de/10014022587
Saved in:
10
COVID-19 vaccines and anti-consumption : understanding anti-vaxxers hesitancy
Chaney, Damien
;
Lee, Michael S. W.
- In:
Psychology & marketing
39
(
2022
)
4
,
pp. 741-754
Persistent link: https://www.econbiz.de/10013165432
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