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Consumer behaviour
Innovation
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Castellano, Sylvaine
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3
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International marketing review
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Locked in by services : willingness to pay more and switching behavior in a digital environment
Del Giudice, Manlio
;
Polski, Michel
-
2006
Persistent link: https://www.econbiz.de/10003195801
Saved in:
2
Employees' acceptance of wearable devices : towards a predictive model
Magni, Domitilla
;
Scuotto, Veronica
;
Pezzi, Alberto
; …
- In:
Technological forecasting & social change : an …
172
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013174437
Saved in:
3
Mainstreaming fashion rental consumption : a systematic and thematic review of literature
Jain, Ritu
;
Jain, Kokil
;
Behl, Abhishek
;
Pereira, Vijay
; …
- In:
Journal of business research : JBR
139
(
2022
),
pp. 1525-1539
Persistent link: https://www.econbiz.de/10013194485
Saved in:
4
The role of advertising, distribution intensity and store image in achieving global brand loyalty in an emerging market
Le Dang Lang
;
Behl, Abhishek
;
Guzman, Francisco
; …
- In:
International marketing review
40
(
2023
)
1
,
pp. 127-154
Persistent link: https://www.econbiz.de/10014227458
Saved in:
5
E-service failure and recovery strategy in times of crisis : effect on peer attitudes, expectation and future intention
Foroudi, Pantea
;
Tabaghdehi, S. Asieh Hosseini
;
Cillo, …
- In:
Review of managerial science : RMS
19
(
2025
)
2
,
pp. 537-571
Persistent link: https://www.econbiz.de/10015194561
Saved in:
6
Intertwining the internet of things and consumers' behaviour science : future promises for businesses
Caputo, Francesco
;
Scuotto, Veronica
;
Carayannis, Elias
; …
- In:
Technological forecasting & social change : an …
136
(
2018
),
pp. 277-284
Persistent link: https://www.econbiz.de/10011961862
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7
A cross-sector exploration of the barriers to customer satisfaction in the sharing economy
Panniello, Umberto
;
Natalicchio, Angelo
;
Ardito, Lorenzo
; …
- In:
Journal of business research : JBR
183
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10015135938
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8
Cause-related marketing in pandemic context : the effects of cause-brand fit and cause-brand alliance on customer-based legitimacy and reputation
Castellano, Sylvaine
;
Khelladi, Insaf
;
Sorio, Rossella
; …
- In:
Business ethics, the environment & responsibility
32
(
2023
),
pp. 196-211
Persistent link: https://www.econbiz.de/10014365827
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9
Designing a measurement scale for e-reputation
Dutot, Vincent
;
Castellano, Sylvaine
- In:
Corporate reputation review : an international journal
18
(
2015
)
4
,
pp. 294-313
Persistent link: https://www.econbiz.de/10011474401
Saved in:
10
When reputation goes on-line : challenges of e-reputation defining, understanding and measuring e-reputation
Castellano, Sylvaine
(
ed.
);
Dutot, Vincent
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011657531
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