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Consumer learning and the effects of virtual experience relative to indirect and direct product experience
Daugherty, Terry; Li, Hairong; Biocca, Frank - In: Psychology & marketing 25 (2008) 7, pp. 568-586
Persistent link: https://www.econbiz.de/10003748326
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Impact of 3-D advertising on product knowledge, brand attitude, and purchase intention : the mediating role of presence
Li, Hairong; Daugherty, Terry; Biocca, Frank - In: Advertising, promotion, and new media, (pp. 148-174). 2015
Persistent link: https://www.econbiz.de/10011708668
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Not all repeat customers are the same : designing effective cross-selling promotion on the basis of attitudinal loyalty and habit
Liu-Thompkins, Yuping; Tam, Leona - In: Journal of marketing 77 (2013) 5, pp. 21-36
Persistent link: https://www.econbiz.de/10009793112
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Consuming direct-to-consumer genetic tests : the role of genetic literacy and knowledge
Pearson, Yvette E.; Liu-Thompkins, Yuping - In: Journal of public policy & marketing : JPP & M ; an … 31 (2012) 1, pp. 42-57
Persistent link: https://www.econbiz.de/10009565304
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The effect of loyalty program expiration policy on consumer behavior
Breugelmans, Els; Liu-Thompkins, Yuping - In: Marketing letters : a journal of research in marketing 28 (2017) 4, pp. 537-550
Persistent link: https://www.econbiz.de/10011780859
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Creating, metavoicing, and propagating : a road map for understanding user roles in computational advertising
Liu-Thompkins, Yuping; Maslowska, Ewa; Ren, Yuqing; … - In: Journal of advertising 49 (2020) 4, pp. 394-410
Persistent link: https://www.econbiz.de/10012313115
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Coordinating supply-related scarcity appeals with online reviews
Kordrostami, Elika; Liu-Thompkins, Yuping; Rahmani, Vahid - In: Marketing letters : a journal of research in marketing 33 (2022) 3, pp. 471-484
Persistent link: https://www.econbiz.de/10013454584
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Personalized email marketing in loyalty programs : the role of multidimensional construal levels
Zhang, Junzhou; Liu-Thompkins, Yuping - In: Journal of the Academy of Marketing Science 52 (2024) 1, pp. 196-216
Persistent link: https://www.econbiz.de/10015047083
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What drives retailer loyalty? : a meta-analysis of the role of cognitive, affective, and social factors across five decades
Liu-Thompkins, Yuping; Khoshghadam, Leila; Shoushtari, … - In: Journal of retailing 98 (2022) 1, pp. 92-110
Persistent link: https://www.econbiz.de/10013207543
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Towards a better understanding of mobile marketing : theoretical construction of ubiquity
Okazaki, Shintaro; Mendez, Felipe - In: Media and convergence management, (pp. 233-246). 2013
Persistent link: https://www.econbiz.de/10009767970