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Moral emotions and self-construal in charity advertising : communication on focus
Xu, Jie - In: Journal of promotion management : JPM 23 (2017) 4, pp. 557-574
Persistent link: https://www.econbiz.de/10011799278
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The impact of self-construal and message frame valence on reactance : a cross-cultural study in charity advertising
Xu, Jie - In: International journal of advertising : the review of … 38 (2019) 3, pp. 405-427
Persistent link: https://www.econbiz.de/10012200267
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Will the real fans please remain seated? : gender and television ratings pre-game and game broadcasts
Tainsky, Scott; Kerwin, Shannon; Xu, Jie; Zhou, Yilun - In: Sport management review 17 (2014) 2, pp. 190-204
Persistent link: https://www.econbiz.de/10010382558
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Using Twitter in crisis management for organizations bearing different country-of-origin perceptions
Xu, Jie; Wu, Yiye - In: Journal of communication management : an international … 19 (2015) 3, pp. 239-253
Persistent link: https://www.econbiz.de/10011448037
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Countering reactance in crisis communication : incorporating positive emotions via social media
Xu, Jie; Wu, Yiye - In: International journal of business communication : IJBC … 57 (2020) 3, pp. 352-369
Persistent link: https://www.econbiz.de/10012229560
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Functional forms of the satisfaction-loyalty relationship
Dong, Songting; Ding, Min; Grewal, Rajdeep; Zhao, Ping - In: International journal of research in marketing : IJRM ; … 28 (2011) 1, pp. 38-50
Persistent link: https://www.econbiz.de/10009007241
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Just the faces : exploring the effects of facial features in print advertising
Xiao, Li; Ding, Min - In: Marketing science 33 (2014) 3, pp. 338-352
Persistent link: https://www.econbiz.de/10010370739
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PIE : a holistic preference concept and measurement model
Kim, Hye-jin; Park, Young-hoon; Bradlow, Eric T.; Ding, Min - In: Journal of marketing research : JMR 51 (2014) 3, pp. 335-351
Persistent link: https://www.econbiz.de/10010380954
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Unstructured direct elicitation of decision rules
Ding, Min; Hauser, John R.; Dong, Songting; Dzyabura, Daria - In: Journal of marketing research : JMR 48 (2011) 1, pp. 116-127
Persistent link: https://www.econbiz.de/10008858636
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Understanding consumer preferences for complex products : a web-based method
Park, Young-Hoon; Ding, Min; Rao, Vithala R. - In: MSI reports : working paper series (2007) 1, pp. 73-86
Persistent link: https://www.econbiz.de/10003605795