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When cool hospitality brand meets AI : exploring the matching effect of service agents and brand images on brand attitude
Liu, Yun; Xingyuan, Wang; Qin, Heyu - In: International journal of contemporary hospitality management 36 (2024) 7, pp. 2367-2384
Persistent link: https://www.econbiz.de/10015135935
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How do they really help? : an empirical study of the role of different information sources in building brand trust
Xingyuan, Wang; Li, Fuan; Wei, Yu - In: Journal of global marketing 23 (2010) 3, pp. 243-252
Persistent link: https://www.econbiz.de/10008652526
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Do brand micro-blogs entities’ interactivity enhance customer’s brand resonance? : evidence from China
Zhao, Haichuan; Cheng, Xian; Xingyuan, Wang; Qin, Chunqing - In: Asian business & management 20 (2021) 3, pp. 390-408
Persistent link: https://www.econbiz.de/10012586930
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Dynamic or static? : the effect of food imagery on menus on perceived food energy and purchase intention
Du, Yingying; Xingyuan, Wang - In: Journal of retailing and consumer services 81 (2024), pp. 1-12
Persistent link: https://www.econbiz.de/10015123660
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Effect of status threat on preference for cross-domain self-improvement products : the moderation of trade-off beliefs
Wang, Yaming; Xingyuan, Wang; Chen, Haipeng; Ouyang, Qiang - In: Journal of business research : JBR 172 (2024), pp. 1-10
Persistent link: https://www.econbiz.de/10014544960
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The influence of online review dispersion on consumers' purchase intention : the moderating role of dialectical thinking
Liu, Fu; Wei, Haiying; Xingyuan, Wang; Zhu, Zhenzhong; … - In: Journal of business research : JBR 165 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10014332193
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The power of numbers : an examination of the relationship between numerical cues in online review comments and perceived review helpfulness
Li, Hongliu; Xingyuan, Wang; Wang, Shuyang; Zhou, Wenkai; … - In: Journal of research in interactive marketing : … 17 (2023) 1, pp. 126-139
Persistent link: https://www.econbiz.de/10013536285
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Can service robots recover themselves? : the effect of service recovery agents and robot service failure types on customer response
Liu, Yun; Xingyuan, Wang - 2025
Persistent link: https://www.econbiz.de/10015340088