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~subject:"Consumer behaviour"
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Consumer behaviour
Business network
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Lieferantenmanagement
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Komulainen, Hanna
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Nätti, Satu
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Heikka, Eija-Liisa
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Lassila, Elina
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Makkonen, Hannu
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Journal of financial services marketing : JFSM
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Marketing and mobile financial services : a global perspective on digital banking consumer behaviour
1
The international journal of bank marketing : IJBM
1
The journal of business & industrial marketing
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ECONIS (ZBW)
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Customer experience in omni-channel banking services
Komulainen, Hanna
;
Makkonen, Hannu
- In:
Journal of financial services marketing : JFSM
23
(
2018
)
3/4
,
pp. 190-199
Persistent link: https://www.econbiz.de/10011975280
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2
Engaging non-active consumers to use mobile financial services : a developed country perspective
Komulainen, Hanna
;
Saraniemi, Saila
;
Ulkuniemi, Pauliina
- In:
Marketing and mobile financial services : a global …
,
(pp. 27-49)
.
2019
Persistent link: https://www.econbiz.de/10012003442
Saved in:
3
Obstacles to upgrading customer value-in use in retail banking
Lähteenmaki, Ilkka
;
Nätti, Satu
- In:
The international journal of bank marketing : IJBM
31
(
2013
)
5
,
pp. 334-347
Persistent link: https://www.econbiz.de/10009787623
Saved in:
4
Supporting value co-creation through interaction during the pre-purchase customer journey : empirical evidence from B2B HR services
Lassila, Elina
;
Heikka, Eija-Liisa
;
Nätti, Satu
- In:
The journal of business & industrial marketing
38
(
2023
)
13
,
pp. 63-73
Persistent link: https://www.econbiz.de/10014472654
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