Similar Search Results

Design and a deep customer insight approach to innovation

Price, Rebecca; Wrigley, Cara - In: Journal of international consumer marketing 28 (2016) 2, pp. 92-105

Persistent link: https://www.econbiz.de/10011459996

Co-creating the future through design thinking : deconstructing the consumer co-creation process

Gemser, Gerda; Calabretta, Giulia; Karpen, Ingo Oswald - In: The journal of product innovation management : an … 42 (2025) 3, pp. 528-556

Persistent link: https://www.econbiz.de/10015438695

The conceptualization and measure of creativity : implications for research in marketing and consumer behavior

Priester, Joseph R.; Fleming, Monique A. - In: Continuing to broaden the marketing concept : making …, (pp. 193-222). 2020

Persistent link: https://www.econbiz.de/10012321161

The orchestra of ideas : using music to enhance the "fuzzy front end" phase of product innovation

Tran, Mai Khanh; Goulding, Christina; Shiu, Eric - In: Journal of business research : JBR 85 (2018), pp. 504-513

Persistent link: https://www.econbiz.de/10011815638

The effects of innovative visual design on consumer attitude

Hong, JungHwa; Byun, Kyung-Ah - In: Australasian marketing journal : AMJ ; official journal … 29 (2021) 1, pp. 29-40

Persistent link: https://www.econbiz.de/10012668400

Communicating design innovativeness : the role of design information presentation on attitudes depending on different thinking styles

Hong, JungHwa; Byun, Kyung-Ah - In: Journal of marketing communications 26 (2020) 4, pp. 394-413

Persistent link: https://www.econbiz.de/10012203482

Value sensitive design and responsible innovation

Hoven, Jeroen van den - In: Responsible innovation : managing the responsible …, (pp. 75-83). 2013

Persistent link: https://www.econbiz.de/10009756175

Exploring hidden influences on users' decision-making : a feature-lesioning technique to assist design thinking

Gleasure, Rob; O'Riordan, Sheila - In: Journal of decision systems 25 (2016) 4, pp. 292-308

Persistent link: https://www.econbiz.de/10011627551

The innovation effect of user design : exploring consumers' innovation perceptions of firms selling products designed by users

Schreier, Martin; Fuchs, Christoph; Dahl, Darren W. - In: Journal of marketing 76 (2012) 5, pp. 18-32

Persistent link: https://www.econbiz.de/10009782922

Gestaltung von Verschmelzungsprodukten : eine Analyse am Beispiel der Digitalen Konvergenz und Wearable Electronics

Waldschmidt, Vera - 2011 - 1. Aufl.

Vera Waldschmidt analysiert am Beispiel digitaler Konvergenzprodukte und 'Wearable Electronics', welche Faktoren die akzeptanzrelevanten kognitiven Vorgänge bei der Wahrnehmung von Verschmelzungsprodukten beeinflussen und wie diese gestaltet werden sollten, damit Konsumenten den hybriden...

Persistent link: https://www.econbiz.de/10013517214