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What goes around
Baker, Michael John - In: Journal of customer behaviour 8 (2009) 2, pp. 105-118
Persistent link: https://www.econbiz.de/10003870014
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Hungary - a market ready for Western brands?
Becker, Sven H. - In: Journal of East-West business 1 (1995) 2, pp. 29-51
Persistent link: https://www.econbiz.de/10001180271
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Marketing in adversity
Baker, Michael John (ed.) - 1976 - 1. publ.
Persistent link: https://www.econbiz.de/10000053056
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The factors influencing consumers' behaviour on wine consumption in the Turkish wine market
Gunay, G. Nazan; Baker, Michael John - In: EuroMed journal of business 6 (2011) 3, pp. 324-341
Persistent link: https://www.econbiz.de/10009381069
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Editorial: Marketing in adversity
Baker, Michael John; Gummesson, Evert - In: Journal of customer behaviour 8 (2009) 2, pp. 97-103
Persistent link: https://www.econbiz.de/10003870012
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Special issue: Marketing in adversity
Baker, Michael John (contributor) - 2009
Persistent link: https://www.econbiz.de/10003870035
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Research on smart shopper feelings : an extension
Bicen, Pelin; Madhavaram, Sreedhar - In: Journal of marketing theory and practice 21 (2013) 2, pp. 221-234
Persistent link: https://www.econbiz.de/10009777313
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Transference and congruence effects on purchase intentions in online stores of multi-channel retailers : initial evidence from the US and South Korea
Badrinarayanan, Vishag; Becerra, Enrique P.; Kim, Chung-hyun - In: Journal of the Academy of Marketing Science 40 (2012) 4, pp. 539-557
Persistent link: https://www.econbiz.de/10009566396
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Influence of congruity in store-attribute dimensions and self-image on purchase intentions in online stores of multichannel retailers
Badrinarayanan, Vishag; Becerra, Enrique P.; … - In: Journal of retailing and consumer services 21 (2014) 6, pp. 1013-1020
Persistent link: https://www.econbiz.de/10010437685
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The potential implications of Web-based marketing communications for consumers' implicit and explicit brand attitudes : a call for research
Madhavaram, Sreedhar; Appan, Radha - In: Psychology & marketing 27 (2010) 2, pp. 186-202
Persistent link: https://www.econbiz.de/10003945276