Drawing on emotional contagion theory and language-mediated association theory, this study develops a research model to examine how textual and facial emotions afect charitable crowdfunding performance. We use computer-aided techniques to extract and measure specifc textual and facial emotions...

Online shopping websites typically classify customers into different membership tiers in their customer relationship management systems. This study investigates the effects of membership tiers on user content generation behavior in the context of an electronic commerce marketplace that has a...

Live streaming has significantly altered the landscape for both offline and online retail operations. This paper examines whether and when a firm with a specific product should introduce a live streaming channel, and if so, with what type of live streaming (the third-party, self-run, or both)....

Purpose This paper explores the driving factors of parasocial relationship (PSR) in the virtual reality (VR) shopping environment, and how this relationship affects brand equity. The study also investigates the moderating role of the celebrity endorser dynamism (CED) in the relationship between...