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Consumer behaviour
Konsumentenverhalten
15
USA
8
United States
8
Brand image
7
Brand management
7
Credibility
7
Glaubwürdigkeit
7
Markenführung
7
Markenimage
6
Meta-analysis
6
Opportunism
6
Advertising effects
5
Beziehungsmarketing
5
Distribution channel
5
Emotion
5
Lieferantenmanagement
5
Relationship marketing
5
Supplier relationship management
5
Transaction costs
5
Transaktionskosten
5
Vertriebsweg
5
Werbewirkung
5
Confidence
4
Meta-Analyse
4
Theorie
4
Theory
4
Vertrauen
4
Authenticity
3
Behavioral control
3
Brand coolness
3
Compliance
3
Marketing
3
Marketing management
3
Marketing theory
3
Marketingmanagement
3
Marketingtheorie
3
Performance
3
Social Web
3
Social web
3
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Article
15
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Aufsatz in Zeitschrift
14
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English
15
Author
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Moulard, Julie Guidry
8
Freling, Traci H.
4
Crosno, Jody L.
3
Koskie, Melanie Moore
3
Audrezet, Alice
2
Folse, Judith Anne Garretson
2
Henard, David H.
2
Locander, William B.
2
Ameen, Nisreen
1
Babin, Barry J.
1
Beck, Brittany
1
Dahlstrom, Robert
1
Freling, Ryan E.
1
Hamilton Rice, Dan
1
Helm, Amanda E.
1
Kerviler, Gwarlann de
1
Koles, Bernadett
1
Kroff, Michael W.
1
Locander, William
1
Mangus, Stephanie M.
1
McKenna, Brad
1
Nygaard, Arne
1
Popp Garrity, Carolyn
1
Pounders, Kathrynn R.
1
Raggio, Randle D.
1
Richins, Marsha L.
1
Sinha, Mona
1
Skinner, Steven J.
1
Vincent, Leslie H.
1
Wanjugu, Sabinah
1
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Journal of business research : JBR
3
Psychology & marketing
3
Journal of the Academy of Marketing Science
2
European journal of marketing
1
International journal of consumer studies
1
Journal of consumer behaviour
1
Journal of consumer marketing
1
Journal of retailing and consumer services
1
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
1
The journal of product & brand management
1
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ECONIS (ZBW)
15
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1
The role of brand gratitude in consumer relationships with cool brands
Koskie, Melanie Moore
;
Freling, Ryan E.
;
Locander, …
- In:
The journal of product & brand management
33
(
2024
)
4
,
pp. 419-435
Persistent link: https://www.econbiz.de/10015165139
Saved in:
2
Cool brands and hot attachments : their effect on consumers' willingness to pay more
Koskie, Melanie Moore
;
Locander, William B.
- In:
European journal of marketing
57
(
2023
)
4
,
pp. 905-929
Persistent link: https://www.econbiz.de/10014252220
Saved in:
3
How electronic word of mouth (eWOM) shapes consumer social media shopping
Beck, Brittany
;
Koskie, Melanie Moore
;
Locander, William
- In:
Journal of consumer marketing
40
(
2023
)
7
,
pp. 1002-1016
Persistent link: https://www.econbiz.de/10014471169
Saved in:
4
Unraveling consumer suspense : the role of hope, fear, and probability fluctuations
Moulard, Julie Guidry
;
Kroff, Michael W.
;
Folse, Judith …
- In:
Journal of business research : JBR
65
(
2012
)
3
,
pp. 340-346
Persistent link: https://www.econbiz.de/10009507198
Saved in:
5
Artist authenticity : how artists' passion and commitment shape consumers' perceptions and behavioral intentions across genders
Moulard, Julie Guidry
;
Hamilton Rice, Dan
;
Popp …
- In:
Psychology & marketing
31
(
2014
)
8
,
pp. 576-590
Persistent link: https://www.econbiz.de/10010399726
Saved in:
6
Consumer cynicism : developing a scale to measure underlying attitudes influencing marketplace shaping and withdrawal behaviours
Helm, Amanda E.
;
Moulard, Julie Guidry
;
Richins, Marsha L.
- In:
International journal of consumer studies
39
(
2015
)
5
,
pp. 515-524
Persistent link: https://www.econbiz.de/10011446254
Saved in:
7
Examining customer-created guilt in a service context
Pounders, Kathrynn R.
;
Moulard, Julie Guidry
;
Babin, …
- In:
Psychology & marketing
35
(
2018
)
11
,
pp. 830-844
Persistent link: https://www.econbiz.de/10011970112
Saved in:
8
Disentangling the meanings of brand authenticity : rhe entity-referent correspondence framework of authenticity
Moulard, Julie Guidry
;
Raggio, Randle D.
;
Folse, Judith …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
1
,
pp. 96-118
Persistent link: https://www.econbiz.de/10012434089
Saved in:
9
Authenticity under threat : when social media influencers need to go beyond self-presentation
Audrezet, Alice
;
Kerviler, Gwarlann de
;
Moulard, Julie …
- In:
Journal of business research : JBR
117
(
2020
),
pp. 557-569
Persistent link: https://www.econbiz.de/10012287973
Saved in:
10
The paradoxical role of relationship quality on consumer privacy : its effects on relinquishing and safeguarding information
Wanjugu, Sabinah
;
Moulard, Julie Guidry
;
Sinha, Mona
- In:
Journal of consumer behaviour
21
(
2022
)
5
,
pp. 1203-1218
Persistent link: https://www.econbiz.de/10013413227
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