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~subject:"Consumer behaviour"
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Consumer behaviour
Konsumentenverhalten
39
Relationship marketing
28
Beziehungsmarketing
26
Service quality
19
Innovation
16
Dienstleistungsqualität
15
Customer satisfaction
14
Dienstleistungssektor
13
Kundenzufriedenheit
13
Service industry
13
Virtual reality
11
Virtuelle Realität
11
Customer integration
10
Customer service
10
Kundenintegration
10
Innovation management
9
Innovationsmanagement
9
marketing
9
Lieferantenmanagement
8
Social Web
8
Social web
8
Supplier relationship management
8
Kundenservice
7
Online retailing
7
Online-Handel
7
Dienstleistung
6
Internet marketing
6
Online-Marketing
6
Robot
6
Roboter
6
Services
6
Artificial intelligence
5
Betriebliche Wertschöpfung
5
Customer experience
5
Customer value
5
Kundenwert
5
Lieferkette
5
Marketing
5
Supply chain
5
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Online availability
All
Undetermined
22
Free
5
Type of publication
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Article
38
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
36
Aufsatz in Zeitschrift
36
Arbeitspapier
1
Aufsatz im Buch
1
Book section
1
Graue Literatur
1
Non-commercial literature
1
Systematic review
1
Working Paper
1
conceptual-paper
1
Übersichtsarbeit
1
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Language
All
English
40
Author
All
Wetzels, Martin
28
Ruyter, Ko de
22
Mahr, Dominik
16
Chylinski, Mathew
9
Keeling, Debbie I.
9
Heller, Jonas
8
Grewal, Dhruv
7
Hilken, Tim
7
Odekerken-Schröder, Gaby
6
Ciuchita, Robert
3
Keeling, Debbie Isobel
3
Aguirre, Elizabeth
2
Carlson, Jamie
2
Daryanto, Ahmad
2
Gudergan, Siegfried
2
Hensen, Niek
2
Kleijnen, Mirella
2
Laer, Tom van
2
Ludwig, Stephan
2
Papez, Maja Golf
2
Rahman, Syed Mahmudur
2
Stokburger-Sauer, Nicola
2
Visconti, Luca M.
2
Wetzels, Ruud
2
Al-Imamy, Saifeddin
1
Becker, Marc
1
Beuningen, Jacqueline van
1
Bloemer, Josée
1
Brüggen, Elisabeth
1
Faßnacht, Martin
1
Guha, Abhijit
1
Hatzithomas, Leonidas
1
Hofmann, Verena
1
Jessen, Alexander
1
Jong, Ad de
1
Kuppelwieser, Volker
1
Lee, Nick
1
Lei, Jing
1
Lemmink, Jos
1
Lievens, Annouk
1
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Published in...
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Journal of retailing
5
Journal of service research : JSR
4
Psychology & marketing
4
Journal of business research : JBR
3
Journal of the Academy of Marketing Science
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of service management
2
Australasian marketing journal
1
Business horizons
1
European Journal of Marketing
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of electronic commerce : IJEC
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of interactive marketing
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing and consumer services
1
Journal of service research
1
Marketing and mobile financial services : a global perspective on digital banking consumer behaviour
1
Research memorandum / METEOR
1
Service business
1
The journal of services marketing
1
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Source
All
ECONIS (ZBW)
39
Other ZBW resources
1
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1
The emotional review-reward effect : how do reviews increase impulsivity?
Motyka, Scott
;
Grewal, Dhruv
;
Aguirre, Elizabeth
;
Mahr, …
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
6
,
pp. 1032-1051
Persistent link: https://www.econbiz.de/10011951622
Saved in:
2
Drivers of continuous usage : a consumer perspective on mobile payment service ecosystems
Ciuchita, Robert
;
Mahr, Dominik
;
Odekerken-Schröder, Gaby
- In:
Marketing and mobile financial services : a global …
,
(pp. 135-158)
.
2019
Persistent link: https://www.econbiz.de/10012003545
Saved in:
3
Toward multisensory customer experiences : a cross-disciplinary bibliometric review and future research directions
Stead, Susan
;
Wetzels, Ruud
;
Wetzels, Martin
; …
- In:
Journal of service research
25
(
2022
)
3
,
pp. 440-459
Persistent link: https://www.econbiz.de/10013395979
Saved in:
4
Service experience lies in the eye of the beholder : contextualizing extant literature toward integrating eye-tracking in service research
Wetzels, Ruud
;
Wetzels, Martin
;
Lemmink, Jos
;
Grewal, Dhruv
- In:
The journal of services marketing
38
(
2024
)
9
,
pp. 1117-1131
Persistent link: https://www.econbiz.de/10015207214
Saved in:
5
How communications by AI-enabled voice assistants impact the customer journey
Grewal, Dhruv
;
Guha, Abhijit
;
Schweiger, Elisa
;
Ludwig, …
- In:
Journal of service management
33
(
2022
)
4/5
,
pp. 705-720
Persistent link: https://www.econbiz.de/10013325748
Saved in:
6
Getting a discount or sharing the cost : the influence of regulatory fit on consumer response to service pricing schemes
Daryanto, Ahmad
;
Ruyter, Ko de
;
Wetzels, Martin
- In:
Journal of service research : JSR
13
(
2010
)
2
,
pp. 153-167
Persistent link: https://www.econbiz.de/10003982818
Saved in:
7
The extended transportation-imagery model : a meta-analysis of the antecedents and consequences of consumers' narrative transportation
Laer, Tom van
;
Ruyter, Ko de
;
Visconti, Luca M.
; …
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
5
,
pp. 797-817
Persistent link: https://www.econbiz.de/10010253804
Saved in:
8
Take it or leave it : using regulatory fit theory to understand reward redemption in channel reward programs
Keeling, Debbie Isobel
;
Daryanto, Ahmad
;
Ruyter, Ko de
; …
- In:
Industrial marketing management : the international …
42
(
2013
)
8
,
pp. 1345-1356
Persistent link: https://www.econbiz.de/10010227743
Saved in:
9
Individual differences in motivation to praticipate in online panels : the effect on response rate and response quality perceptions
Brüggen, Elisabeth
;
Wetzels, Martin
;
Ruyter, Ko de
; …
- In:
International journal of market research : JMRS ; the …
53
(
2011
)
3
,
pp. 369-390
Persistent link: https://www.econbiz.de/10009160893
Saved in:
10
Experiential value : a hierarchical model, the impact on e-loyalty and a customer typology
Oppen, Claudia van
;
Odekerken-Schröder, Gaby
;
Wetzels, …
-
2005
Persistent link: https://www.econbiz.de/10003082726
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