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Purpose – The purpose of this paper is to investigate whether or not emotions experienced in customer relationships – linked to actual behavior – could enhance understanding of their future development. Design/methodology/approach – A number of individual‐level relationships between...
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providing merchant banking services in Taiwan. Findings – SEM results indicate that retailers who undertake relationship efforts …
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Purpose – The purpose of this paper is to examine the impact of consumer sociability and service provider perceived expertise on service relationship success. Design/methodology/approach – A sample of 281 consumers in the USA, randomly selected with the assistance of a commercial list...
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