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Does formality matter? : effects of employee clothing formality on consumers' service quality expectations and store image perceptions

Yan, Ruoh-nan; Yurchisin, Jennifer; Watchravesringkan, … - In: International journal of retail & distribution management 39 (2011) 5, pp. 346-362

Persistent link: https://www.econbiz.de/10009155492

Use of care labels : linking need for cognition with consumer confidence and perceived risk

Yan, Ruoh-nan; Yurchisin, Jennifer; Watchravesringkan, … - In: Journal of fashion marketing and management 12 (2008) 4, pp. 532-544

Persistent link: https://www.econbiz.de/10003781740

Exploring consumers' adoption of highly technological fashion products : the role of extrinsic and intrinsic motivational factors

Watchravesringkan, Kittichai; Hodges, Nancy; Kim, Yun-hee - In: Journal of fashion marketing and management 14 (2010) 2, pp. 263-281

Persistent link: https://www.econbiz.de/10003985985

An investigation of antedecents and consequences of consumers' attitudes towards an apparel website

Lee, Zui Chih; Hodges, Nancy; Watchravesringkan, Kittichai - In: International journal of electronic customer … 9 (2015) 2/3, pp. 138-157

Persistent link: https://www.econbiz.de/10011586451

Use of care labels: linking need for cognition with consumer confidence and perceived risk

Yan, Ruoh‐Nan; Yurchisin, Jennifer; … - In: Journal of Fashion Marketing and Management: An … 12 (2008) 4, pp. 532-544

Purpose – The purpose of this paper is to investigate the effect of apparel care label information presentation formats (i.e. symbols only, text only, and the combination) and the individual trait of need for cognition on consumers' confidence in and risk perceptions about the post‐purchase...

Persistent link: https://www.econbiz.de/10014868022

Brand extension feedback effects : what do we know and where should we go?

Childs, Michelle - In: The journal of product & brand management 26 (2017) 7, pp. 671-689

Persistent link: https://www.econbiz.de/10011808387

Do cosmopolitans care about the world? : the effect of cosmopolitanism on the consumption of sustainable apparel

Gil, Maria S. Soledad; Su, Jin; Watchravesringkan, Kittichai - In: Journal of fashion marketing and management 28 (2024) 3, pp. 480-502

Persistent link: https://www.econbiz.de/10015323567

Luxury brand dilution : investigating the impact of renting by Millennials on brand equity

Vogel, Areti T.; Chatvijit Cook, Sasikarn; … - In: The journal of brand management : an international journal 26 (2019) 4, pp. 473-482

Persistent link: https://www.econbiz.de/10012060150

Investigating consumers' adoption of AI chatbots for apparel shopping

Myin, Mon Thu; Watchravesringkan, Kittichai - In: Journal of consumer marketing 41 (2024) 3, pp. 314-327

Persistent link: https://www.econbiz.de/10014519753

Design piracy : an interdisciplinary investigation into competitive industrial behavior

Vogel, Areti T.; Vogel, Jacob; Watchravesringkan, Kittichai - In: Journal of business research : JBR 164 (2023), pp. 1-10

Persistent link: https://www.econbiz.de/10014303804