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The effect of philanthropic marketing on brand resonance and consumer satisfaction of CSR performance : does media self-regulation matter?

Tsai, Tracy Tsui-hsu; Lin, Arthur Jing; Li, Eldon Yu-zen - In: Chinese management studies : CMS 8 (2014) 3, pp. 527-547

Persistent link: https://www.econbiz.de/10010462830

Measuring CRM effectiveness: construct development, validation and application of a process-oriented model

Chen, Ja-shen; Yen, H. J. Rebecca; Li, Eldon Yu-zen; … - In: Total quality management & business excellence : an … 20 (2009) 3/4, pp. 283-299

Persistent link: https://www.econbiz.de/10003862468

Dysfunctional customer behavior in cross-border e-commerce : a justice-affect-behavior model

Lin, Arthur J.; Li, Eldon Yu-zen; Lee, Shih-Yang - In: Journal of electronic commerce research : JECR 19 (2018) 1, pp. 36-54

Persistent link: https://www.econbiz.de/10011865634

User adoption of wisdom of crowd : usage and performance of prediction market system

Li, Eldon Yu-zen; Tung, Chen-yuan; Chang, Shu-Hsun - In: International journal of electronic business 12 (2015) 2, pp. 185-214

Persistent link: https://www.econbiz.de/10011458183

How does hotel pricing influence guest satisfaction by the moderating influence of room occupancy?

Chen, Chiang-Ming; Yang, Ho-Wen; Li, Eldon Yu-zen; Liu, … - In: International journal of hospitality management 49 (2015), pp. 136-138

Persistent link: https://www.econbiz.de/10011379968

Does friendship quality matter in social commerce? : an experimental study of its effect on purchase intention

Li, Qi; Liang, Ni; Li, Eldon Yu-zen - In: Electronic commerce research 18 (2018) 4, pp. 693-717

Persistent link: https://www.econbiz.de/10011936280

Special issue on: emerging issues in social media influencers

Guan, Chong (ed.); Li, Eldon Yu-zen (ed.) - 2021

Persistent link: https://www.econbiz.de/10012512683

Understanding the virtual experiential value and its effect on travel intention

Li, Eldon Yu-zen; Chang, Fang-Kai; Jan, Anila - In: International journal of internet marketing and … 19 (2023) 3/4, pp. 263-285

Persistent link: https://www.econbiz.de/10014442600

Rethinking Sales Channel Choice for the Hotel Industry : Do Online Reviews Matter?

Li, Yina - 2020

Following the online retailing trend, many hotels cooperate with Online Travel Agents (OTAs) to sell rooms. However, the present literature has not paid adequate attention to understanding the impact of online reviews, which is an important characteristic in the presence of the OTA channel, on a...

Persistent link: https://www.econbiz.de/10012850607

The impact of blockchain technology on consumer behavior : a multimethod study

Wang, Honglu; Zhang, Min; Hao, Ying; Zhao, Xiande - In: Journal of management analytics 8 (2021) 3, pp. 371-390

Persistent link: https://www.econbiz.de/10012622578