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"Regions" as brands : an empirical validation of consumer-based brand equity framework and demonstration of cross-over effect

Bandyopadhyay, Argho; Hall, John; Wong, Ho Yin; … - In: Asia Pacific journal of marketing and logistics 36 (2024) 2, pp. 457-479

Persistent link: https://www.econbiz.de/10014486751

Globalisation and wine branding

Lockshin, Larry - 2002

Persistent link: https://www.econbiz.de/10002181665

Boozing or branding? Measuring the effects of free wine tastings at wine shops

Lockshin, Larry; Knott, David - In: International Journal of Wine Business Research 21 (2009) 4, pp. 312-324

Purpose – The purpose of this paper is to focus on both the sales effects of free wine tastings and the effects on attitudes towards future purchases four weeks after the tastings. Design/methodology/approach – Store scanner data for the four weeks before and after each of ten wine tastings...

Persistent link: https://www.econbiz.de/10014814110

Construal level theory in advertising research : A systematic review and directions for future research

Saeed, Muhammad Rashid; Khan, Huda; Lee, Richard; … - In: Journal of business research : JBR 183 (2024), pp. 1-15

Persistent link: https://www.econbiz.de/10015144095

Determinants of restaurant's owners/managers selection of wines to be offered on the wine list

Siriex, Lucie; Remaud, Hervé; Lockshin, Larry; Thach, Liz - In: Journal of retailing and consumer services 18 (2011) 6, pp. 500-508

Persistent link: https://www.econbiz.de/10009375661

Old dogs, new tricks : rethinking country-image studies

Bowe, Jasha; Lockshin, Larry; Lee, Richard; Rungie, Cam - In: Journal of consumer behaviour : an international … 12 (2013) 6, pp. 460-471

Persistent link: https://www.econbiz.de/10010230129

What you see may not be what you get : asking consumers what matters may not reflect what they choose

Mueller, Simone; Lockshin, Larry; Louviere, Jordan - In: Marketing letters : a journal of research in marketing 21 (2010) 4, pp. 335-350

Persistent link: https://www.econbiz.de/10008796182

The polarisation method for merging data files and analysing loyalty to product attributes, prices and brands in revealed preference

Jarvis, Wade; Rungie, Cam; Lockshin, Larry - In: International journal of market research : JMRS ; the … 49 (2007) 4, pp. 489-513

Persistent link: https://www.econbiz.de/10003541441

A memory-theory perspective of country-image formation

Lee, Richard; Lockshin, Larry; Greenacre, Luke - In: Journal of international marketing 24 (2016) 2, pp. 62-79

Persistent link: https://www.econbiz.de/10011500469

Do ethnic cues improve advertising effectiveness for ethnic consumers?

Khan, Huda; Lee, Richard; Lockshin, Larry - In: Australasian marketing journal 23 (2015) 3, pp. 218-226

Persistent link: https://www.econbiz.de/10011383312