A memory-theory perspective of country-image formation
Richard Lee, Larry Lockshin, and Luke Greenacre
| Year of publication: |
June 2016
|
|---|---|
| Authors: | Lee, Richard ; Lockshin, Larry ; Greenacre, Luke |
| Published in: |
Journal of international marketing. - Chicago, Ill. : Assoc., ISSN 1069-031X, ZDB-ID 915508-9. - Vol. 24.2016, 2, p. 62-79
|
| Subject: | country of origin | halo effects | associative network theory of memory | product-country congruence | country familiarity | Konsumentenverhalten | Consumer behaviour | Herkunftsbezeichnung | Designation of origin | Markenimage | Brand image | Ursprungsregeln | Rules of origin | Soziales Netzwerk | Social network |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1509/jim.15.0079 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011500469