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Anticipated emotion in consumers' intentions to select eco-friendly restaurants : augmenting the theory of planned behavior

Kim, Yong Joong; Njite, David; Hancer, Murat - In: International journal of hospitality management 34 (2013), pp. 255-262

Persistent link: https://www.econbiz.de/10009766689

“Do your internal branding efforts measure up?” : Consumers’ response to brand supporting behaviors of hospitality employees

Erkmen, Ezgi; Hancer, Murat - In: International Journal of Contemporary Hospitality Management 27 (2015) 5, pp. 878-895

Purpose – This study aims to understand the effect of brand citizenship behaviors of hospitality employees on customers’ relation with the brand. A model, which links employee behaviors to customers’ evaluation of brand performance, brand trust and brand commitment, is proposed to provide...

Persistent link: https://www.econbiz.de/10014764976

Explaining why employee-customer orientation influences customers' perceptions of the service encounter

Gazzoli, Gabriel; Hancer, Murat; Kim, Peter Beomcheol - In: Journal of service management 24 (2013) 4, pp. 382-400

Persistent link: https://www.econbiz.de/10009790197

Linking brand commitment and brand citizenship behaviors of of airline employees : "the role of trust"

Erkmen, Ezgi; Hancer, Murat - In: Journal of air transport management 42 (2015), pp. 47-54

Persistent link: https://www.econbiz.de/10010481786

"Do your internal branding efforts measure up?" : consumers' response to brand supporting behaviors of hospitality employees

Erkmen, Ezgi; Hancer, Murat - In: International journal of contemporary hospitality management 27 (2015) 5, pp. 878-895

Persistent link: https://www.econbiz.de/10011408127

How internal branding process really pays off through brand trust

Erkmen, Ezgi; Hancer, Murat; Leong, Jerrold K. - In: Tourism analysis : an interdisciplinary tourism & … 22 (2017) 3, pp. 309-322

Persistent link: https://www.econbiz.de/10011746820

What Fosters favorable attitudes toward using travel mobile applications?

Im, Jinyoung; Hancer, Murat - In: Journal of hospitality marketing & management 26 (2017) 4, pp. 361-377

Persistent link: https://www.econbiz.de/10011707108

Self-congruity and the theory of planned behavior in the prediction of local food purchase

Shin, Yeon Ho; Hancer, Murat; Song, Ji Hoon - In: Journal of international food & agribusiness marketing … 28 (2016) 4, pp. 330-345

Persistent link: https://www.econbiz.de/10011537191

How patrons value casino promotional offers : a conjoint study

Legg, Mark; Hancer, Murat - In: Tourism economics : the business and finance of tourism … 26 (2020) 4, pp. 640-657

Persistent link: https://www.econbiz.de/10012216472

Human-robot collaboration in service recovery : examining apology styles, comfort emotions, and customer retention

Nguyen, Hong Ngoc; Nguyen, Ngoc Tran; Hancer, Murat - 2025

Persistent link: https://www.econbiz.de/10015358608