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Comparisons of media types and congruence in positioning of service brands

Blankson, Charles; Kalafatis, Stavros P.; Coffie, Stanley; … - In: The journal of product & brand management 23 (2014) 3, pp. 162-179

Persistent link: https://www.econbiz.de/10010393869

Positioning strategies for branding services in an emerging economy

Coffie, Stanley - In: Journal of strategic marketing 28 (2020) 4, pp. 321-335

Persistent link: https://www.econbiz.de/10012313904

Green marketing and Ajzen’s theory of planned behaviour: a cross‐market examination

Kalafatis, Stavros P.; Pollard, Michael; East, Robert; … - In: Journal of Consumer Marketing 16 (1999) 5, pp. 441-460

Examines the determinants that influence consumers’ intention to buy environmentally friendly products. Ajzen’s theory of planned behaviour (TPB) provides the conceptual framework of the research and the appropriateness of the theory and is tested in two distinct market conditions (UK and...

Persistent link: https://www.econbiz.de/10014849251

The effects of source credibility and message variation on mail survey response behaviour

Kalafatis, Stavros P.; Riley, Debra; Tsogas, Markos H.; … - In: International journal of market research : JMRS ; the … 54 (2012) 3, pp. 391-406

Persistent link: https://www.econbiz.de/10009562246

Consumer perceptions of UK plastic card brands' market positions and positioning strategies

Blankson, Charles - In: The journal of retail marketing management research : JRMMR 1 (2007/08) 2, pp. 1-16

Persistent link: https://www.econbiz.de/10003727770

Measuring college students' choice criteria of credit cards : scale development and validation

Blankson, Charles - In: Journal of marketing management : MM 24 (2008) 3/4, pp. 317-344

Persistent link: https://www.econbiz.de/10003710274

Hybrid convenience stores – the changing role of convenience stores in Taiwan

Ming‐Sung Cheng, Julian; Blankson, Charles; Sutikno, Bayu - In: Asia Pacific Journal of Marketing and Logistics 21 (2009) 3, pp. 417-432

Purpose – The hybrid convenience store, a convenient shopping as well as dining environment, is an innovative concept in both the convenience store sector and the food service industry in Taiwan. As Taiwan has taken the lead in the development of the convenience store sector, this phenomenon...

Persistent link: https://www.econbiz.de/10014674679

A comparative study of the U.S. and Ghana college students' perceptions of advertising-in-general and impact on purchase intentions

Blankson, Charles; Nukpezah, Julius A.; Opoku, Robert A. - In: Journal of African business 26 (2025) 1, pp. 65-87

Persistent link: https://www.econbiz.de/10015189480

Inclusive economic development programs and consumers' access to credit in emerging market economies : the public policy role of marketing in rural bank programs in Ghana

Dadzie, Kofi Q.; Dadzie, Charlene A.; Winston, Evelyn M.; … - In: Journal of public policy & marketing : JPP & M ; an … 32 (2013), pp. 59-69

Persistent link: https://www.econbiz.de/10009774961

The role of national culture on relationships between customers' perception of quality, values, satisfaction, and behavioral intentions

Wen, Chao; Qin, Hong; Prybutok, Victor R.; Blankson, Charles - In: Quality management journal : QMJ 19 (2012) 4, pp. 7-23

Persistent link: https://www.econbiz.de/10009659103