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~subject:"Consumer behaviour"
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Consumer behaviour
Konsumentenverhalten
9
Beziehungsmarketing
7
Customer satisfaction
7
Relationship marketing
7
Kundenzufriedenheit
6
Dienstleistungsqualität
5
Service quality
5
Customer participation
4
customer participation
3
Customer integration
2
Efficiency
2
Internet marketing
2
Kundenintegration
2
Online-Marketing
2
Personalisierung
2
Personalization
2
Service output
2
Service process
2
cocreation
2
Advertising
1
Advertising effects
1
Anxiety
1
Arbeitszufriedenheit
1
Artificial intelligence
1
Attribution
1
Auftragsfertigung
1
B-to-B-Marketing
1
Bank
1
Bank marketing
1
Bankmarketing
1
Beschwerdemanagement
1
Business-to-business marketing
1
China
1
Cocreation
1
Comparison
1
Complaint management
1
Confidence
1
Consumer choice
1
Coproduction
1
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7
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Article
9
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Article in journal
9
Aufsatz in Zeitschrift
9
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English
9
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Dong, Beibei
9
Sivakumar, K.
5
Evans, Kenneth R.
2
Fang, Eric
2
Li, Mei
2
Zhuang, Mengzhou
2
Zou, Shaoming
2
Cai, Fengyan
1
Huang, Minxue
1
Lee, Ju-Yeon
1
Ye, Jun
1
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Journal of marketing
3
Journal of service research : JSR
2
Decision sciences : DS
1
Journal of the Academy of Marketing Science
1
Marketing letters : a journal of research in marketing
1
The journal of services marketing
1
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ECONIS (ZBW)
9
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1
Service quality : the impact of frequency, timing, proximity, and sequence of failures and delights
Sivakumar, K.
;
Li, Mei
;
Dong, Beibei
- In:
Journal of marketing
78
(
2014
)
1
,
pp. 41-58
Persistent link: https://www.econbiz.de/10010250081
Saved in:
2
Effect of customer participation on service outcomes : the moderating role of participation readiness
Dong, Beibei
;
Sivakumar, K.
;
Evans, Kenneth R.
;
Zou, …
- In:
Journal of service research : JSR
18
(
2015
)
2
,
pp. 160-176
Persistent link: https://www.econbiz.de/10011283711
Saved in:
3
How a customer participates matters : "I am producing" versus "I am designing"
Dong, Beibei
- In:
The journal of services marketing
29
(
2015
)
6/7
,
pp. 498-510
Persistent link: https://www.econbiz.de/10011418354
Saved in:
4
Recovering coproduced service failures : antecedents, consequences, and moderators of locus of recovery
Dong, Beibei
;
Sivakumar, K.
;
Evans, Kenneth R.
;
Zou, …
- In:
Journal of service research : JSR
19
(
2016
)
3
,
pp. 291-306
Persistent link: https://www.econbiz.de/10011665411
Saved in:
5
Customer participation in services : domain, scope, and boundaries
Dong, Beibei
;
Sivakumar, K.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
6
,
pp. 944-965
Persistent link: https://www.econbiz.de/10011779550
Saved in:
6
The long-term impact of service empathy and responsiveness on customer satisfaction and profitability : a longitudinal investigation in a healthcare context
Ye, Jun
;
Dong, Beibei
;
Lee, Ju-Yeon
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
4
,
pp. 551-564
Persistent link: https://www.econbiz.de/10011780865
Saved in:
7
Online review characteristics and trust : a cross-country examination
Dong, Beibei
;
Li, Mei
;
Sivakumar, K.
- In:
Decision sciences : DS
50
(
2019
)
3
,
pp. 537-566
Persistent link: https://www.econbiz.de/10012060531
Saved in:
8
"We earned the coupon together" : the missing link of experience cocreation in shared coupons
Fang, Eric
;
Dong, Beibei
;
Zhuang, Mengzhou
;
Cai, Fengyan
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 451-471
Persistent link: https://www.econbiz.de/10014245145
Saved in:
9
Tales of two channels : digital advertising performance between ai recommendation and user subscription channels
Dong, Beibei
;
Zhuang, Mengzhou
;
Fang, Eric
;
Huang, Minxue
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 141-162
Persistent link: https://www.econbiz.de/10014582909
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