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Behavioral response to online pricing : empirical and managerial insights
Kalyanaram, Gurumurthy; Saini, Gordhan K.; Mony, Suresh; … - In: Journal of Indian business research 14 (2022) 2, pp. 167-185
Persistent link: https://www.econbiz.de/10013288099
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Reference price research in marketing : a bibliometric analysis
Srivastava, Mukta; Pandey, Neeraj; Saini, Gordhan K. - In: Marketing intelligence & planning 40 (2022) 5, pp. 604-623
Persistent link: https://www.econbiz.de/10013393502
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Comparing retail formats in an emerging market : influence of credit and low price guarantee on purchase intention
Saini, Gordhan K.; Sahay, Arvind - In: Journal of Indian business research 6 (2014) 1, pp. 48-69
Persistent link: https://www.econbiz.de/10010491872
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Information source credibility and job seekers' intention to apply : the mediating role of brands
Gupta, Shiksha; Saini, Gordhan K. - In: Global business review 21 (2020) 3, pp. 743-762
Persistent link: https://www.econbiz.de/10012259362
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An empirical study of latitude of quantity acceptance (LQA) in an emerging economy : India
Saini, Gordhan; Sahay, Arvind; Kalyanaram, Gurumurthy - In: Journal of global marketing 31 (2018) 2, pp. 111-127
Persistent link: https://www.econbiz.de/10011963102