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A meta-analytic investigation of consumer response to anthropomorphic appeals : the roles of product type and uncertainty avoidance
Velasco, Franklin; Yang, Zhiyong; Janakiraman, Narayanan - In: Journal of business research : JBR 131 (2021), pp. 735-746
Persistent link: https://www.econbiz.de/10012545115
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Key factors that Influence consumer preferences for natural-hyped products
Velasco, Franklin; Cardenas, Marcelo; Cardenas, Juan J.; … - In: Psychology & marketing 40 (2023) 2, pp. 373-390
Persistent link: https://www.econbiz.de/10014290688
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How do vape advertising campaigns affect consumers' vaping tendency? : a meta-analytic investigation
Yang, Zhiyong; Velasco, Franklin; Tanner, Emily C.; … - In: Journal of public policy & marketing 43 (2024) 1, pp. 53-75
Persistent link: https://www.econbiz.de/10014635373
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Engaging with omnichannel brands : the role of consumer empowerment
Itani, Omar S.; Loureiro, Sandra Maria Correia; … - In: International journal of retail and distribution management 51 (2023) 2, pp. 238-261
Persistent link: https://www.econbiz.de/10013552701
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Consumer engagement with self-driving cars : a theory of planned behavior-informed perspective
Hollebeek, Linda D.; Menidjel, Choukri; Itani, Omar S.; … - In: Asia Pacific journal of marketing and logistics 35 (2023) 8, pp. 2029-2046
Persistent link: https://www.econbiz.de/10014430201
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B2B eWOM on Alibaba : signaling through online reviews in platform-based social exchange
Tóth, Zsófia; Mrad, Mona; Itani, Omar S.; Luo, Jun; … - In: Industrial marketing management : the international … 104 (2022), pp. 226-240
Persistent link: https://www.econbiz.de/10013326941
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Can salesperson guilt lead to more satisfied customers? : findings from India
Gabler, Colin B.; Agnihotri, Raj; Itani, Omar S. - In: The journal of business & industrial marketing 32 (2017) 7, pp. 951-961
Persistent link: https://www.econbiz.de/10011773559
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Between a rock and a hard place : seizing the opportunity of demanding customers by means of frontline service behaviors
Itani, Omar S.; Jaramillo, Fernando; Paesbrugghe, Bert - In: Journal of retailing and consumer services 53 (2020), pp. 1-11
Persistent link: https://www.econbiz.de/10012171888
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Exploring the role of extrovert-introvert customers’ personality prototype as a driver of customer engagement : does relationship duration matter?
Itani, Omar S.; El Haddad, Rania; Kalra, Ashish - In: Journal of retailing and consumer services 53 (2020), pp. 1-13
Persistent link: https://www.econbiz.de/10012171892
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Light at the end of the tunnel : visitors' virtual reality (versus in-person) attraction site tour-related behavioral intentions during and post-COVID-19
Itani, Omar S.; Hollebeek, Linda D. - In: Tourism management : research, policies, practice 84 (2021), pp. 1-12
Persistent link: https://www.econbiz.de/10012494613