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Work and fun on the Internet : the effects of utilitarianism and hedonism online
Scarpi, Daniele - In: Journal of interactive marketing : a quarterly … 26 (2012) 1, pp. 53-67
Persistent link: https://www.econbiz.de/10009490130
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Hedonism, utilitarianism, and consumer behavior : exploring the consequences of customer orientation
Scarpi, Daniele - 2020
Persistent link: https://www.econbiz.de/10012211721
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Hedonism, Utilitarianism, and Consumer Behavior : Exploring the Consequences of Customer Orientation
Scarpi, Daniele - 2020 - 1st ed. 2020.
1. Introduction -- 2. Hedonism and utilitarianism in consumer behavior -- 3. Hypotheses and conceptual model development for hedonism, utilitarianism and consumer behavior -- 4. Methodology and tools for exploring the consequences of shopper orientation -- 5. Hedonism and utilitarianism in the...
Persistent link: https://www.econbiz.de/10012399409