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Influencer marketing unlocked : understanding the value chains driving the creator economy

Libai, Barak; Rosario, Ana Babić; Beichert, Maximilian; … - In: Journal of the Academy of Marketing Science 53 (2025) 1, pp. 4-28

Persistent link: https://www.econbiz.de/10015192976

The perils of focusing on highly engaged customers

Libai, Barak - In: Journal of service research : JSR 14 (2011) 3, pp. 275-276

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Advancing and consolidating knowledge about customer engagement

Brodie, Roderick J.; Hollebeek, Linda D. - In: Journal of service research : JSR 14 (2011) 3, pp. 283-284

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Buying future endorsements from prospective influencers on user-generated content platforms

Lanz, Andreas U.; Goldenberg, Jacob; Shapira, Daniel; … - In: Journal of marketing research 61 (2024) 5, pp. 839-857

Persistent link: https://www.econbiz.de/10015168465

Lower connectivity is better : the effects of network structure on redundancy of ideas and customer innovativeness in interdependent ideation tasks

Stephen, Andrew T.; Zubcsek, Peter Pal; Goldenberg, Jacob - In: Journal of marketing research : JMR 53 (2016) 2, pp. 263-279

Persistent link: https://www.econbiz.de/10011485347

The quest for content : how user-generated links can facilitate online exploration

Goldenberg, Jacob; Oestreicher-Singer, Gal; Reichman, … - In: Journal of marketing research : JMR 49 (2012) 4, pp. 452-468

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Climb or jump : status-based seeding in user-generated content networks

Lanz, Andreas U.; Goldenberg, Jacob; Shapira, Daniel; … - In: Journal of marketing research 56 (2019) 3, pp. 361-378

Persistent link: https://www.econbiz.de/10012177412

Revenue generation through influencer marketing

Beichert, Maximilian; Bayerl, Andreas; Goldenberg, Jacob; … - In: Journal of marketing 88 (2024) 4, pp. 40-63

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The Quest for Content : How User-Generated Links Can Facilitate Online Exploration

Goldenberg, Jacob; Oestreicher-Singer, Gal; Reichman, … - 2018

Online content and products are presented as product networks, where nodes are product pages linked by hyperlinks. These links are typically algorithmically-induced recommendations based on aggregated data. Recently, websites have begun to offer social networks and user-generated links alongside...

Persistent link: https://www.econbiz.de/10014198927