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Idea generation : customer co-creation versus traditional market research techniques
Witell, Lars; Kristensson, Per; Gustafsson, Anders; … - In: Journal of service management 22 (2011) 2, pp. 140-159
Persistent link: https://www.econbiz.de/10009155031
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Customer co-creation in service innovation : a matter of communication?
Gustafsson, Anders; Kristensson, Per; Witell, Lars - In: Journal of service management 23 (2012) 3, pp. 311-327
Persistent link: https://www.econbiz.de/10009619172
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The effect of customer information during new product development on profits from goods and services
Witell, Lars; Gustafsson, Anders; Johnson, Michael D. - In: European journal of marketing : EJM 48 (2014) 9/10, pp. 1709-1730
Persistent link: https://www.econbiz.de/10010429767
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Identifying ideas of attractive quality in the innovation process
Witell, Lars; Löfgren, Martin; Gustafsson, Anders - In: The TQM journal : the international review of … 23 (2011) 1, pp. 87-99
Persistent link: https://www.econbiz.de/10008938680
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Kundenintegration in der Dienstleistungsentwicklung : Erfahrungen aus Schweden
Edvardsson, Bo; Gustafsson, Anders; Witell, Lars - In: Am Puls wirtschaftlicher Entwicklung : Dienstleistungstrends, (pp. 29-40). 2011
Persistent link: https://www.econbiz.de/10008908837
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The role of the customer in the development process
Sandén, Bodil; Gustafsson, Anders; Witell, Lars - In: Involving customers in new service development, (pp. 33-56). 2006
Persistent link: https://www.econbiz.de/10003593196
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Identifying categories of service innovation : a review and synthesis of the literature
Snyder, Hannah; Witell, Lars; Gustafsson, Anders; … - In: Journal of business research : JBR 69 (2016) 7, pp. 2401-2408
Persistent link: https://www.econbiz.de/10011490968
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Fostering a trans-disciplinary perspectives of service ecosystems
Lusch, Robert F.; Vargo, Stephen L.; Gustafsson, Anders - In: Journal of business research : JBR 69 (2016) 8, pp. 2957-2963
Persistent link: https://www.econbiz.de/10011507855
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Creating brand engagement through in-store gamified customer experiences
Högberg, Johan; Olsson Ramberg, Marcus; Gustafsson, Anders - In: Journal of retailing and consumer services 50 (2019), pp. 122-130
Persistent link: https://www.econbiz.de/10012114145
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The enactment of socially embedded service systems : fear and resourcing in the London Borough of Sutton
Högström, Claes; Tronvoll, Bård - In: European management journal 30 (2012) 5, pp. 427-437
Persistent link: https://www.econbiz.de/10009631126