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Value co-creation and co-destruction behaviour : relationship with basic human values and personality traits

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A conceptual framework of the antecedents of customer journey satisfaction in omnichannel retailing

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Going on a journey : a review of the customer journey literature

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"A social justice logic" : how digital commerce enables value co-creation at the bottom of the pyramid

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A review of e-mass customization as a branding strategy

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Enhancing university brand image and reputation through customer value co-creation behaviour

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Emotional value and brand attachment towards private label brands : the influence on value cocreation behaviour and customer engagement

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Enhancing value co-creation behaviour in digital peer-to-peer platforms : an integrated approach

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