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The new wave of AI-powered luxury brands online shopping experience : the role of digital multisensory cues and customers' engagement

Muhammad Sabbir Rahman; Bag, Surajit; Hossain, Md Afnan; … - In: Journal of retailing and consumer services 72 (2023), pp. 1-15

Persistent link: https://www.econbiz.de/10014253474

Smart Services Summit : Proceedings of the Sixth Conference, held in Zurich, Switzerland in October 2024

West, Shaun (ed.); Meierhofer, Jürg (ed.); … - Smart Services Summit <6., 2024, Zürich> - 2025

This book presents up-to-date descriptions of smart service innovations in industry, supported by new scientific approaches. It summarizes the outcomes of the sixth Smart Services Summit, held in Zurich, Switzerland in October 2024, which primarily focused on digital co-creation in the smart...

Persistent link: https://www.econbiz.de/10015404881

One-voice strategy for customer engagement

Singh, Jagdip; Nambisan, Satish; Bridge, R. Gary; … - In: Journal of service research 24 (2021) 1, pp. 42-65

Persistent link: https://www.econbiz.de/10012426761

Impact of artificial intelligence on customer engagement and advertising engagement : a review and future research agenda

Suraña-Sánchez, Clara; Aramendia-Muneta, Maria Elena - In: International journal of consumer studies 48 (2024) 2, pp. 1-22

Persistent link: https://www.econbiz.de/10014531598

The effect of customer engagement on customer loyalty : indication from the insurance industry in Jordan

Ibrahim, Raed Ibrahim Mohamad; Bayram, Pelin - In: Journal of financial services marketing 29 (2024) 2, pp. 406-422

Persistent link: https://www.econbiz.de/10015060776

Technology acceptance model and customer engagement : mediating role of customer satisfaction

Kumar, Raghavendra Prasanna; Banerjee, Arindam; … - In: Journal of financial services marketing 29 (2024) 3, pp. 1062-1076

Persistent link: https://www.econbiz.de/10015061470

Co-creating educational consumer journeys : a sensemaking perspective

Beverland, Michael B.; Cankurtaran, Pinar; Micheli, Pietro - In: Journal of the Academy of Marketing Science 52 (2024) 2, pp. 284-305

Persistent link: https://www.econbiz.de/10015047761

How gamifying AI shapes customer motivation, engagement, and purchase behavior

Elmashhara, Maher Georges; De Cicco, Roberta; Silva, … - In: Psychology & marketing 41 (2024) 1, pp. 134-150

Persistent link: https://www.econbiz.de/10014467479

Service artifacts as co-creation boundary objects in digital platforms

Smedlund, Anssi; Eloranta, Ville - In: Service systems science, (pp. 55-68). 2016

Persistent link: https://www.econbiz.de/10011578942

Driving innovation ecosystem transformation via digital platforms and knowledge co-creation

Sell, Denilson; Spinosa, Luiz Márcio; Wahrhaftig, Ramiro; … - In: AI and data analytics applications in organizational …, (pp. 80-107). 2024

Persistent link: https://www.econbiz.de/10014562961