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Ranjan, Kumar Rakesh; Read, Stuart - In: Journal of the Academy of Marketing Science 44 (2016) 3, pp. 290-315

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Ranjan, Kumar Rakesh; Read, Stuart - In: Rutgers business review 2 (2017) 1, pp. 23-31

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Ranjan, Kumar Rakesh; Read, Stuart - In: Industrial marketing management : the international … 99 (2021), pp. 79-96

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Sugathan, Praveen; Ranjan, Kumar Rakesh; Mulky, Avinash G. - In: Journal of interactive marketing : a quarterly … 38 (2017), pp. 64-81

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Sugathan, Praveen; Ranjan, Kumar Rakesh; Mulky, Avinash G. - In: Journal of business research : JBR 78 (2017), pp. 43-52

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Rossmann, Alexander; Ranjan, Kumar Rakesh; Sugathan, Praveen - In: The journal of services marketing 30 (2016) 5, pp. 541-553

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Ranjan, Kumar Rakesh; Friend, Scott B. - In: Journal of personal selling & sales management : JPSSM 40 (2020) 4, pp. 234-250

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Ranjan, Kumar Rakesh; Rohit, Sudeep; Dash, Rupanwita; … - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 9/10, pp. 914-961

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Sugathan, Praveen; Ranjan, Kumar Rakesh - In: Journal of business research : JBR 100 (2019), pp. 207-217

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Ranjan, Kumar Rakesh; Friend, Scott B.; Malshe, Avinash - In: Journal of service research 28 (2025) 2, pp. 296-317

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